Media.Monks 榮膺 Adweek 首屆年度 AI 代理機構殊榮
與 MonkGPT**聯合撰寫此文
The following release was written in collaboration with MonkGPT**
在 Adweek 首屆“年度 AI 代理機構”評選中，隸屬于 S4 Capital 的 Media.Monks 摩課士成為該獎項的首位得主。作為廣告行業的領軍媒體，Adweek 對 Media.Monks 摩課士在應用生成式人工智能技術方面展現出的卓越才能和創新精神給予了高度評價和認可，尤其是其在內部協作和客戶項目中對 AI 技術的巧妙運用。
In the inaugural recognition of its kind, S4 Capital's operating brand Media.Monks, a digital-first marketing and advertising services company, has been named the AI Agency of the Year by Adweek, a leading authority in the advertising industry. This significant accolade was awarded to Media.Monks for demonstrating exceptional talent, creativity, and ingenuity in the application of generative AI in both internal operations and client work.
Media.Monks 摩課士內容業務聯合首席執行官 Wesley ter Haar，在 AI 生成的背景前翻閱著最新一期的 Adweek 雜志
Co-CEO of Media.Monks Content Practice, Wesley ter Haar uses 12 fingers to read the latest issue of Adweek against an AI-generated background
Media.Monks 摩課士內容業務聯合首席執行官 Wesley ter Haar 在闡述公司愿景時表示：“生成式人工智能正引領數字領域的下一個轉型浪潮。雖然 AI 在廣告行業的某些領域引發不少爭論，但我們無比看好 AI 的發展潛力。這為我們實現數字化提供了絕佳機遇：創造個性定制、助力增長、且效果卓著的廣告內容與互動體驗。廣告業的經濟格局已然變革。我們致力于為客戶及合作伙伴解鎖 AI 的巨大價值。”
Co-CEO of Media.Monks Content Practice Wesley ter Haar shares the company's vision: "Generative AI is the next transformation of digital. While we understand the anxiety it provokes in some corners of our industry, we couldn't be more excited. This is our opportunity to deliver on the original promise of digital: advertising and experiences that are personal, assistive, and highly effective. The economics of advertising have changed. We're committed to unlocking the value of AI for our clients and co-workers, now."
Media.Monks 摩課士憑借“AI 三步走戰略”斬獲這一重要獎項：
Media.Monks' award-winning approach to AI involves three key steps:
● 戰略咨詢：深入探究品牌的歷史沿革及未來愿景，包括對品牌當前運營狀況進行全面評估、制定短期與長期發展目標、為品牌的 AI 轉型之路繪制清晰藍圖等。
Consultation: Understanding the brand's history and future aspirations. This involves auditing their current processes and establishing short and long-term goals, creating a roadmap for their AI transformation journey.
● 技術整合：充分發揮與科技巨頭的合作優勢，進行系統整合，并實施自動化及 AI 驅動的業務流程，從而提高運營效率，并為預測建模、實時媒體投放以及提高業務速度和拓展項目規模等創造新機遇。
Integration: Leveraging partnerships with tech giants to integrate systems and implement pipelines powered by automation and AI. This unlocks new efficiencies and creates opportunities for predictive modeling, real-time media activation, and accelerated speed and scale.
● 執行落地：Media.Monks 摩課士擁有訓練有素、精通 AI 的人才和團隊，專注于提供一流的 、由 AI 驅動的營銷及廣告服務。通過成本中性投資策略，Media.Monks 摩課士助力品牌真正成為以 AI 為核心驅動增長的先行者。
Execution: With talent and teams trained to execute best-in-class, AI-powered marketing and advertising services, Media.Monks helps brands transition into true AI-first entities with cost-neutral investment.
自2020年以來，Media.Monks 摩課士已與科技、快消、娛樂、汽車、體育等多個行業的頭部品牌建立合作，共同推出多個采用 AI 技術的體驗項目和工作流程。此外，Media.Monks 摩課士最新推出的“個性化定制智能精選*”項目，將 AI 融入到軟件定義*的生產流程中，通過提供與消費者興趣高度契合的新媒體內容，有效增強了用戶的參與度和互動體驗。
Since 2020, Media.Monks has partnered with leading brands across a wide range of industries including technology, consumer packaged goods, entertainment, automotive and sports to implement AI-powered experiences and workflows. Additionally, Media.Monks' newly-launched Fan-Focused AI Highlights infuses AI into its software-defined production workflow to engage consumers with new media content suited to their interests.
Adweek 授予 Media.Monks 摩課士的這一殊榮，彰顯了 Media.Monks 摩課士在引領行業向以 AI 為主導的未來方向發展上的堅定承諾。了解更多 Media.Monks 摩課士在人工智能領域的創新工作，請訪問 Media.Monks.com。此外，您還可以通過 LinkedIn 和 Instagram 獲取公司的最新動態。
This prestigious recognition from Adweek underscores Media.Monks' commitment to leading the industry into the AI-dominant future. Discover more about Media.Monks' work in artificial intelligence at Media.Monks.com, and follow along on LinkedIn and Instagram for more updates on the company's work.
**MonkGPT 是 Media.Monks 摩課士基于可商用的 AI 技術開發的內部大語言模型（Large Language Model, LLM）工具，旨在為 Media.Monks 摩課士的員工提供一個安全且保護隱私的環境，以便他們能夠探索和應用前沿的 AI 技術。
**MonkGPT is Media.Monks internal LLM tool built upon commercially available AI technology, that encourages Media.Monks employees to experiment with and adopt emerging AI technology in a privacy-safe environment.
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