Media.Monks 榮膺 Adweek 首屆年度 AI 代理機(jī)構(gòu)殊榮

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舉報(bào) 2023-11-27

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與 MonkGPT**聯(lián)合撰寫此文

The following release was written in collaboration with MonkGPT**

在 Adweek 首屆“年度 AI 代理機(jī)構(gòu)”評(píng)選中，隸屬于 S4 Capital 的 Media.Monks 摩課士成為該獎(jiǎng)項(xiàng)的首位得主。作為廣告行業(yè)的領(lǐng)軍媒體，Adweek 對(duì) Media.Monks 摩課士在應(yīng)用生成式人工智能技術(shù)方面展現(xiàn)出的卓越才能和創(chuàng)新精神給予了高度評(píng)價(jià)和認(rèn)可，尤其是其在內(nèi)部協(xié)作和客戶項(xiàng)目中對(duì) AI 技術(shù)的巧妙運(yùn)用。

In the inaugural recognition of its kind, S4 Capital's operating brand Media.Monks, a digital-first marketing and advertising services company, has been named the AI Agency of the Year by Adweek, a leading authority in the advertising industry. This significant accolade was awarded to Media.Monks for demonstrating exceptional talent, creativity, and ingenuity in the application of generative AI in both internal operations and client work.

Media.Monks 摩課士?jī)?nèi)容業(yè)務(wù)聯(lián)合首席執(zhí)行官 Wesley ter Haar，在 AI 生成的背景前翻閱著最新一期的 Adweek 雜志

Co-CEO of Media.Monks Content Practice, Wesley ter Haar uses 12 fingers to read the latest issue of Adweek against an AI-generated background

Media.Monks 摩課士?jī)?nèi)容業(yè)務(wù)聯(lián)合首席執(zhí)行官 Wesley ter Haar 在闡述公司愿景時(shí)表示：“生成式人工智能正引領(lǐng)數(shù)字領(lǐng)域的下一個(gè)轉(zhuǎn)型浪潮。雖然 AI 在廣告行業(yè)的某些領(lǐng)域引發(fā)不少爭(zhēng)論，但我們無比看好 AI 的發(fā)展?jié)摿Α＿@為我們實(shí)現(xiàn)數(shù)字化提供了絕佳機(jī)遇：創(chuàng)造個(gè)性定制、助力增長(zhǎng)、且效果卓著的廣告內(nèi)容與互動(dòng)體驗(yàn)。廣告業(yè)的經(jīng)濟(jì)格局已然變革。我們致力于為客戶及合作伙伴解鎖 AI 的巨大價(jià)值。”

Co-CEO of Media.Monks Content Practice Wesley ter Haar shares the company's vision: "Generative AI is the next transformation of digital. While we understand the anxiety it provokes in some corners of our industry, we couldn't be more excited. This is our opportunity to deliver on the original promise of digital: advertising and experiences that are personal, assistive, and highly effective. The economics of advertising have changed. We're committed to unlocking the value of AI for our clients and co-workers, now."

Media.Monks 摩課士憑借“AI 三步走戰(zhàn)略”斬獲這一重要獎(jiǎng)項(xiàng)：

Media.Monks' award-winning approach to AI involves three key steps:

● 戰(zhàn)略咨詢：深入探究品牌的歷史沿革及未來愿景，包括對(duì)品牌當(dāng)前運(yùn)營(yíng)狀況進(jìn)行全面評(píng)估、制定短期與長(zhǎng)期發(fā)展目標(biāo)、為品牌的 AI 轉(zhuǎn)型之路繪制清晰藍(lán)圖等。

Consultation: Understanding the brand's history and future aspirations. This involves auditing their current processes and establishing short and long-term goals, creating a roadmap for their AI transformation journey.

● 技術(shù)整合：充分發(fā)揮與科技巨頭的合作優(yōu)勢(shì)，進(jìn)行系統(tǒng)整合，并實(shí)施自動(dòng)化及 AI 驅(qū)動(dòng)的業(yè)務(wù)流程，從而提高運(yùn)營(yíng)效率，并為預(yù)測(cè)建模、實(shí)時(shí)媒體投放以及提高業(yè)務(wù)速度和拓展項(xiàng)目規(guī)模等創(chuàng)造新機(jī)遇。

Integration: Leveraging partnerships with tech giants to integrate systems and implement pipelines powered by automation and AI. This unlocks new efficiencies and creates opportunities for predictive modeling, real-time media activation, and accelerated speed and scale.

● 執(zhí)行落地：Media.Monks 摩課士擁有訓(xùn)練有素、精通 AI 的人才和團(tuán)隊(duì)，專注于提供一流的、由 AI 驅(qū)動(dòng)的營(yíng)銷及廣告服務(wù)。通過成本中性投資策略，Media.Monks 摩課士助力品牌真正成為以 AI 為核心驅(qū)動(dòng)增長(zhǎng)的先行者。

Execution: With talent and teams trained to execute best-in-class, AI-powered marketing and advertising services, Media.Monks helps brands transition into true AI-first entities with cost-neutral investment.

自2020年以來，Media.Monks 摩課士已與科技、快消、娛樂、汽車、體育等多個(gè)行業(yè)的頭部品牌建立合作，共同推出多個(gè)采用 AI 技術(shù)的體驗(yàn)項(xiàng)目和工作流程。此外，Media.Monks 摩課士最新推出的“個(gè)性化定制智能精選*”項(xiàng)目，將 AI 融入到軟件定義*的生產(chǎn)流程中，通過提供與消費(fèi)者興趣高度契合的新媒體內(nèi)容，有效增強(qiáng)了用戶的參與度和互動(dòng)體驗(yàn)。

Since 2020, Media.Monks has partnered with leading brands across a wide range of industries including technology, consumer packaged goods, entertainment, automotive and sports to implement AI-powered experiences and workflows. Additionally, Media.Monks' newly-launched Fan-Focused AI Highlights infuses AI into its software-defined production workflow to engage consumers with new media content suited to their interests.

Adweek 授予 Media.Monks 摩課士的這一殊榮，彰顯了 Media.Monks 摩課士在引領(lǐng)行業(yè)向以 AI 為主導(dǎo)的未來方向發(fā)展上的堅(jiān)定承諾。了解更多 Media.Monks 摩課士在人工智能領(lǐng)域的創(chuàng)新工作，請(qǐng)?jiān)L問 Media.Monks.com。此外，您還可以通過 LinkedIn 和 Instagram 獲取公司的最新動(dòng)態(tài)。

This prestigious recognition from Adweek underscores Media.Monks' commitment to leading the industry into the AI-dominant future. Discover more about Media.Monks' work in artificial intelligence at Media.Monks.com, and follow along on LinkedIn and Instagram for more updates on the company's work.

**MonkGPT 是 Media.Monks 摩課士基于可商用的 AI 技術(shù)開發(fā)的內(nèi)部大語言模型（Large Language Model, LLM）工具，旨在為 Media.Monks 摩課士的員工提供一個(gè)安全且保護(hù)隱私的環(huán)境，以便他們能夠探索和應(yīng)用前沿的 AI 技術(shù)。

**MonkGPT is Media.Monks internal LLM tool built upon commercially available AI technology, that encourages Media.Monks employees to experiment with and adopt emerging AI technology in a privacy-safe environment.

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