Media.Monks任命亞太區內容業務執行副總裁
Media.Monks 摩課士任命 Matthew Godfrey 擔任亞太區內容業務執行副總裁，任命即時生效。
Effective immediately, S4Capital’s operating brand Media.Monks has appointed Matthew Godfrey to lead its APAC Content practice.
憑借超過15年在亞太地區引領創新企業的經驗，Godfrey 將為該區域的高級領導團隊提供支持和指導。
With over 15 years of experience leading innovative businesses in the Asia-Pacific region, Godfrey will support a best-in-class senior leadership team across the region.
Godfrey 加入恰逢 Media.Monks 摩課士業務發展的新時期——由“We Are Now”使命引領，旨在推動行業發展，為實現宏偉目標鋪路，賦能客戶及員工充分發揮自身潛能。
He joins as the Media.Monks business primes for a new era, shaped by its “We Are Now” mission to shift industries forward and pave the path toward ambitious outcomes so clients and people can realize their full growth potential.
Godfrey 將與 Media.Monks 摩課士數據與數字媒介部門亞太區總經理 Kenny Griffiths 密切合作，進一步優化亞太地區的全球統一營收業務模式（Single Global P&L）。
Working alongside Kenny Griffiths, Managing Director APAC of Data, Digital and Media, Godfrey will take the connected single global P&L model to the next level in APAC.
借助全球統一營收業務和一體化運營模式，Media.Monks 摩課士聚集了全球范圍內8200多名精通數字技術的出色人才，整合人工智能、社交、體驗、平臺、工作室、數據、媒體和技術服務等解決方案，幫助客戶在瞬息萬變的市場環境中不斷自我革新。
The single global P&L and a unified operational model enable Media.Monks to work for clients in an agile way, connecting diverse talent and content innovation via seamless access to a network of more than 8200 experts in AI, Social, Experiences, Platforms, Studio/Production, Data, Media and Technology.
“Matt 具備 Media.Monks 摩課士在亞太地區重塑領導架構所需的所有領導品質。憑借他在亞太地區的深厚背景積累和豐富市場經驗，我們相信 Matt 是推動業務發展、深化客戶關系的理想人選。他將為公司愿景注入巨大價值，包括推進整合全球統一營收、品牌建設，以及致力于改變企業與世界互動方式從而推動行業進步的公司使命等方面。” Media.Monks 摩課士內容業務聯合首席執行官 Bruno Lambertini 補充道。
"Matt has everything we are looking for as we reshape our leadership structure at Media.Monks in APAC. With an extensive background in the region and a wealth of knowledge based on his experience in the market, we are confident Matt is the right person to drive the business forward, fostering our client relations. He will add a lot of value to our vision, especially when it comes to the single P&L and single brand, along with our mission to shift industries forward by re-shaping how businesses interact with the world, now,” adds Bruno Lambertini, Co-CEO, Content, at Media.Monks.
Godfrey 將著重在亞太地區拓展 Media.Monks 摩課士的獨特商業模式。這一模式聚焦中國、澳大利亞、日本、韓國和新加坡等核心市場，并由在馬來西亞和印度兩地的辦公室擔任內容制作中心輻射支持亞太區所有辦公室業務。
A strategic focus for Godfrey will be expanding the Media.Monks unique business model in APAC, which centers on key markets such as China, Australia, Japan, Korea and Singapore, and is supported by content excellence hub offices. In APAC, Media.Monks has two hub offices that house deep creative and technical talent in Malaysia and India.
“當前，內容行業正處于一個極為活躍的階段。作為全球人工智能、社交和各類數字平臺的佼佼者，Media.Monks 摩課士致力于為亞太區品牌打造并推廣強大而高效的解決方案。創新機遇空前廣闊，擁有眾多杰出人才的我們非常期待幫助我們的客戶從激烈競爭之中脫穎而出。”Media.Monks 摩課士亞太區內容業務執行副總裁 Matthew Godfrey 表示。
“The content industry is now at a very dynamic time. As global leaders in AI, Social, and all Digital Platforms, Media.Monks is ideally placed to help APAC brands create and orchestrate powerful and efficient communication solutions. The opportunity for innovation has never been greater and I’m excited to help APAC clients gain a competitive advantage by accessing our incredible talent, “ says Matthew Godfrey, EVP, Head of Content, APAC.
新紀元由 Media.Monks 摩課士與極具創新力的品牌客戶共同開創，包括 Sanofi、CJ Bibigo、Adobe、PayPal 和 Google 等。
The new era is shaped by Media.Monks’ client partnerships with some of the region's most innovative brands, including Sanofi, CJ Bibigo, Adobe, PayPal and Google.
此次任命為亞太地區經驗豐富且多元化的行業領導團隊注入了新的活力。團隊成員包括亞太區財務總監 Elaine Shui、亞太區執行創意總監 Joao Flores、亞太區客戶服務高級副總裁 Jessica Davey、亞太區人力資源高級總監 Andrea Theodore、亞太區視頻制作部門負責人 Rebecca So 和亞太區社交媒體高級副總裁 Werner Iuksch。
This appointment adds firepower to an existing, experienced and diverse, team of industry leaders in the APAC region, including CFO APAC Elaine Shui, Executive Creative Director APAC Joao Flores, SVP Client Services APAC Jessica Davey, APAC Senior Director of People Andrea Theodore, APAC Head of Film Rebecca So and SVP Head of Social APAC Werner Iuksch.
Godfrey 帶來了豐富的創新與創意業務管理經驗，他的企業家精神與推動 Media.Monks 摩課士發展壯大的能力相輔相成。在加入 Media.Monks 摩課士之前，他曾任亞非地區食品科技初創企業 Nutrition Innovation 首席執行官。此前，他還在 VMLY&R、Publicis Worldwide 等代理機構擔任首席執行官長達15年。
Godfrey brings a wealth of experience in innovation and creative business management, fusing an entrepreneurial spirit with the ability to scale on Media.Monks ambitions. Before joining Media.Monks, Godfrey was CEO of food tech start-up Nutrition Innovation which operated from Africa to Asia. Prior to this, he has over 15 years as CEO of agency businesses, including VMLY&R and Publicis Worldwide.
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