Effie Dialogue重磅預告：全球?qū)υ?，洞見實效未?/h1>
艾菲獎作為表彰全球?qū)嵭I銷的權(quán)威獎項，致力于不斷探索營銷趨勢，啟迪行業(yè)伙伴。論壇第二日，艾菲大中華區(qū)董事總經(jīng)理徐浩宇將與全球艾菲主席 Traci Alford 及全球艾菲董事主席 Jae Goodman 展開深度對話，探討過去五年艾菲在全球范圍內(nèi)作出的成績與變革、對于實效營銷更深層的思考演變，以及未來五年的戰(zhàn)略愿景。
在這場備受期待的對話中，Traci 將詳細介紹艾菲在全球市場的影響力，而 Jae 則作為業(yè)內(nèi)實踐與領(lǐng)導者分享過去五年廣告營銷行業(yè)的關(guān)鍵發(fā)展。同時，Traci 還將闡釋在科技和市場風云變幻中，艾菲如何調(diào)整實效評判標準以確保有效應對市場變革。
此外，Jae 還將分享他與中國品牌以及在中國運營的全球品牌的合作經(jīng)驗，并對他于今年6月創(chuàng)立的新公司 Superconnector Studios 的定位和愿景進行深入解讀。
這場對話旨在為營銷行業(yè)的下個發(fā)展階段帶來深度見解，并嘗試指明方向。
敬請期待 Traci、Jae 和 Alex 在 UNTHINKABLE國際論壇上的精彩交流，共同見證艾菲的全球影響力和引領(lǐng)行業(yè)的獨特地位。
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Traci Alford
Global CEO, Effie Worldwide
Traci Alford is the Global CEO of Effie Worldwide. Traci has spent her career in marketing around the world, from her native Australia to the United States, France, United Kingdom and, prior to joining the Effies, Singapore where she was the VP External Relations, Asia Pacific at Shell International.
Before joining Shell in 2013, she spent a total of 13 years at Cadbury Schweppes in a variety of marketing and business roles, starting in Australia as a Senior Product Manager for Schweppes, and eventually Global Business Development Director for the company. In the early 90s, she spent 3 years at Walmart in a senior national sales role for Dr. Pepper and 7Up.
Traci’s career has been dedicated to delivery and growth for customers, brands and stockholders, with a strong focus on ROI.
Jae Goodman
Founder & CEO, Superconnector Studios
Board Chair, Effie Worldwide
Jae Goodman is Founder and CEO of Superconnector Studios, a Management Consultancy, Brand Entertainment Producer, and Talent-Led-Consumer-Product Accelerator.
Prior to Superconnector Studios, Jae was Founder of Observatory, one of Fast Company’s “World’s Most Innovative Companies” in 2020, 2021 and 2022; initially formed in 2006 when Goodman joined Creative Artists Agency as first-ever Chief Creative Officer and Co-Head of CAA Marketing.
Goodman has earned four Cannes Lions Grand Prix in four different categories (Film, Cyber, PR, Entertainment), thirty-three Cannes Lions in total, seventeen Webby awards, four Emmys from twelve Emmy nominations, and four Gold Effies including the coveted David vs. Goliath.
Jae is also responsible for the first and second brand films ever accepted to the Sundance Film Festival, 2018 YouTube Ad of the Year “That Rewrites the Rules” and AdWeek Media Plan of the Year 2020. Goodman has been named to Fast Company’s Most Creative People in Business 1000, AdWeek's Creative 100, Ad Age’s Creativity 50, Campaign’s 40 over 40, and PR Week’s Hot List. Goodman is a two-time Cannes Lions Jury President, and is currently serving a three year term as Board Chair of Effie Worldwide.
2023艾菲國際論壇&頒獎典禮正在積極籌備中，活動將圍繞AIGC新紀元、數(shù)智新浪潮、汽車產(chǎn)業(yè)變革、出海正當時、數(shù)字躍升?全域增長、新商業(yè)文明、多維消費格局、內(nèi)容名場面、營在健康、體娛的力量10大專題板塊展開探討，碰撞前沿思維，分享實效洞見，為行業(yè)和企業(yè)全方位賦能。歡迎各位嘉賓與大中華區(qū)艾菲一起，相聚上海金色爐臺，見證行業(yè)“Unthinkable”的變革與創(chuàng)新！
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