FRED & FARID推出國際AI制作工作室 [Ai]magination
FRED & FARID Launches [Ai]magination, a Global AI Production Studio Tailor-Made for Brands, CMOs and Agencies in 2024.
2024年，F(xiàn)RED & FARID推出國際AI制作工作室 [Ai]magination 致力給品牌，CMO和公司定制方案。
From the beginning of AI’s emergence in our industry, we kept an eye on its evolution and impact. From gathering a community of AI talents around the world, to producing two AI art exhibitions in Shanghai and Paris under the name ‘Aimagination’, we are now taking it to the next level. This time, with the launch of a global AI production studio tailor-made for the advertising industry.
自從AI出現(xiàn)，我們一直關(guān)注著AI的發(fā)展和影響。為了將其推向新的高度，我們在全球范圍內(nèi)聚集了一批AI人才，分別在上海和巴黎舉辦了兩次名為“Aimagination”的AI藝術(shù)展覽。現(xiàn)在，我們將正式推出一個專為廣告業(yè)打造的國際AI制作工作室。
We've been obsessed with AI since Day One. It has become an inevitable part of what we do. Aimagination is set to redefine the exploratory potential of AI for the benefit of brands. It’s an effort we’re leading at a global scale with a team of in-house talents, and a growing community of AI artists around us.
我們一直在積極學(xué)習(xí)如何與AI相處。直至今天，AI已然成為我們的日常工作中不可缺少的一部分。Aimagination的成立，將重新定義AI的創(chuàng)造潛能，以造福品牌。當(dāng)然，這離不開我們?nèi)虻膭?chuàng)意內(nèi)部人才與外部AI藝術(shù)家們的共同努力。
Aimagination strives to be an answer to the contemporary challenges faced by CMOs, as speed, cost, and efficiency all take precedence in their marketing needs. With a commitment to upholding excellence in craftsmanship and conceptual thinking, Aimagination is a promise to the industry that our human creative taste is still needed.
在當(dāng)下營銷世界，速度、成本、效率都是決策者CMO們首要考慮的事情。Aimagination正致力于解決這些挑戰(zhàn)。 Aimagination將在思維和工藝方面堅持高標(biāo)準(zhǔn)，因為我們相信，盡管AI可以勝任許多工作，人類對創(chuàng)意的品味在廣告業(yè)仍是不可或缺的。
To date, our production studio has generated 500+ series of work across a variety of categories, styles, and techniques, and selected 200+ for its showreel, with a process of understanding the subtleties of original prompt conception, and singular curation.
迄今為止，我們的工作室已經(jīng)制作了 500 多個系列的作品，運用不同技術(shù)，涵蓋各種類別和風(fēng)格。我們挑選了其中 200 多個系列作品，展示其原創(chuàng)prompt指令以及背后的微妙構(gòu)思。
Bringing Generative AI and Advertising Thinking Together:
While there are numerous talented AI artists and numerous talented advertising professionals out there, few will manage to successfully merge these two worlds in a way mutually beneficial for brands. Aimagination aims to guide brands on this exciting journey, bridging the best of conceptual creative advertising culture with the forefront of Generative AI culture. Aimagination brings a diverse, cross-functional team of AI experts, and conceptual experts to the marketing and advertising space.
生成式AI與廣告創(chuàng)意的碰撞：
我們的世界不缺AI藝術(shù)人才，也不乏廣告界專業(yè)人才，卻很少有人將他們集結(jié)在一起合作，為品牌創(chuàng)造收益。Aimagination想要引導(dǎo)品牌踏上這令人欣喜的旅程，將全球最好的廣告創(chuàng)意與最前沿的生成式AI技術(shù)，連接合一。Aimagination將為營銷和廣告領(lǐng)域注入一支由AI人才和創(chuàng)意人才組成的多元化跨職能團隊。
Integrating Strategic and Tailored AI Solutions:
Recognizing the need for AI solutions to be well-crafted but also strategically aligned to each brand, our AI production studio utilizes the latest AI tools to deliver customized campaigns. Aimagination ultimately aims at freeing CMOs to build on their brand codes in limitless and reimagined ways.
整合戰(zhàn)略與定制AI解決方案：
我們將使用最前沿的AI技術(shù)，制作量身定制的方案。對于AI生成的作品，我們需要仔細(xì)考量、精心雕琢，且須與每個合作品牌的具體戰(zhàn)略和目標(biāo)保持一致。Aimagination希望解放CMO，以創(chuàng)新且不局限的方式去探索、提升品牌形象。
“As a non-profit, we’ve been incredibly impressed by the speed, cost efficiency, and also the quality of [Ai]magination’s productions. It’s completely changed what we now know is possible with our visual campaigns.” (Katharina Maier - Fridays For Future USA)
“作為一個非營利組織，我們對[Ai]magination的制作速度、成本以及作品質(zhì)量印象深刻。它完全顛覆了我們原來對視覺傳播的認(rèn)知。” (引自Katharina Maier，F(xiàn)ridays For Future USA)
Through the power of AI, our studio will provide a competitive edge in the fast-paced world of advertising without losing sight of the necessary craft, taste and brand relevance needed. This effective and efficient approach to creation opens the doors for brands of all sizes to launch high-quality concepts delivered at an unprecedented pace, all while minimizing the environmental and financial impact (still acknowledging the high energy consumption of AI).
運用AI讓我們在變化迅猛的廣告業(yè)中獲得優(yōu)勢，在此之上，保證工藝質(zhì)量、品味和品牌相關(guān)性。這種有效且高效的創(chuàng)作方式，將為各種規(guī)模的品牌提供高效高速高質(zhì)量的內(nèi)容，且最小化環(huán)境與財力消耗（但仍不可否認(rèn)AI的高能耗）。
“With Aimagination, AI has found its heart.”(Quote generated by GPT4. Curated by Jacques Seguela)
We are all looking forward to working with brands, artists, ad agencies, and even production companies on projects. We are approaching this new venture with a humble and collaborative spirit. Let’s never forget that, when it comes to Generative AI, we are all students, all together, reimagining the way we create.
“Aimagination讓AI有了靈魂。”（引述由GPT-4生成，由Jacques Seguela創(chuàng)建）
我們期待與各品牌、藝術(shù)家、廣告公司以及制作公司一起合作。我們將用謙虛的合作精神，來迎接這次新冒險。愿我們永遠(yuǎn)不要忘記，面對生成式AI，我們都是學(xué)生。讓我們共同探索創(chuàng)意的全新旅程！
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