這哥們沒人不認(rèn)識吧？在奧美中國做了8年，兩年前選擇了AKQA作為他在中國廣告事業(yè)的第二個(gè)落腳點(diǎn)。年紀(jì)輕活兒好中文佳，熱衷于指導(dǎo)創(chuàng)意新血們順利走上廣告道路。
采訪、編輯：Wayne Tai@Damndigital
（數(shù)英網(wǎng)=Q/Johan Vakidis=J）
友漢！你好！
Q:先自我介紹一下吧。
J:我把自己看成是一個(gè)整合創(chuàng)意者（integrated creative），但是鐘愛Digital多一點(diǎn)。我熱愛我的工作，這種熱愛無時(shí)無刻不讓我的作品變得更出色。
Q:這么年輕就達(dá)到了如此高位，拿獎(jiǎng)拿到手軟，你能告訴我們一些成功的秘訣么？
J:其實(shí)秘訣很簡單。很久以前，當(dāng)我被提升到能對公司的創(chuàng)意有一些發(fā)言權(quán)的位置的時(shí)候，我會(huì)盡我所能的challenge我的團(tuán)隊(duì)以及我自己，我永遠(yuǎn)想看在重重挑剔之下我們能做出的最好的作品是什么。
Q:你在之前那家公司呆了這么久之后，為什么會(huì)想到來AKQA？你覺得這家Agency的哪一點(diǎn)特質(zhì)特變吸引你？
J:我一直很喜歡AKQA，它的很多高水準(zhǔn)作品都讓我覺得很贊。我覺得被他們邀請加入這個(gè)團(tuán)隊(duì)是一個(gè)相當(dāng)大的榮耀，而且這樣一個(gè)小而靈巧的digital agency正是我現(xiàn)在想要的。
Q: 聽大家說你中文著實(shí)不錯(cuò)哦，看來中國對你的吸引力不小吧，你覺得這個(gè)國家的哪種品質(zhì)讓你印象最深刻呢？
J:中國有一種由內(nèi)而外散發(fā)出來的力量。這種力量讓中國的一切都在飛速變化。我來中國工作的時(shí)候就發(fā)現(xiàn)在這片土地上什么事都可能發(fā)生，這讓我始終保持警惕，并且督促自己不斷進(jìn)步。
Q:說到“中國元素”這個(gè)獎(jiǎng)項(xiàng)舉辦到現(xiàn)在也有不少年了，你個(gè)人對這個(gè)獎(jiǎng)項(xiàng)如何評價(jià)呢？
J:當(dāng)我翻開“中國元素”的作品冊的時(shí)候我完全能夠感受到作品中本土的力量和文化的內(nèi)蘊(yùn)。不過“中國元素”這個(gè)概念以及其被表現(xiàn)的廣告平臺都在日新月異的變化，所以我認(rèn)為“中國元素”雖然根植于傳統(tǒng)，但進(jìn)行一下現(xiàn)代的嘗試將會(huì)讓這個(gè)獎(jiǎng)項(xiàng)更加出彩。
Q:你自己對“中國元素”這個(gè)概念是怎么認(rèn)識的呢？你覺得如何才能把它完美的融入廣告作品中？
J:通過視覺語言給受眾帶來更多的接近性體驗(yàn)。你可以用的很俗套，也可以把它運(yùn)用的充滿沖擊力。我一直鼓勵(lì)我的創(chuàng)意們挑戰(zhàn)自己的極限，依賴已有的素材弄出一些全新的東西。
Q:你自己有什么作品中運(yùn)用了“中國元素”么？如果有的話哪件是你最喜歡的？
J:我有很多有關(guān)農(nóng)歷新年的作品，其中很多我都記得，它們都包含了非常具有中國文化特質(zhì)的元素，都非常有意思。（哥們兒你什么都沒說啊。。。）
Q:我們了解到你一直擔(dān)任One Show青年?duì)I的講師和嘎納小獅子的評委，看來你很關(guān)注這個(gè)行業(yè)新生力量的成長。可以和我們說說為什么么？
J: 我覺得這是我必須做的。很多剛?cè)胄械哪贻p人都沒有準(zhǔn)備好如何在這一行工作，這和這行的教育和行業(yè)現(xiàn)狀有關(guān)。我們必須讓這些年輕人知道的是：只要有好作品，不管你入行幾年，就算你還是一個(gè)學(xué)生，你一樣能出名。
Q:最后一個(gè)問題，你會(huì)去看一些本土的行業(yè)類資訊網(wǎng)站么？比如Damndigital？如果有看的話你對這些網(wǎng)站有什么建議么，哪些方面你覺得需要改進(jìn)？
J:我在工作不忙的時(shí)候會(huì)經(jīng)常瀏覽這一類的網(wǎng)站，當(dāng)然也包括Damndigital, 坐在電腦前或者中手機(jī)，大概一周三次的樣子。建議嘛。。。什么時(shí)候出英文版就好了。
Here below is the English version:
Hello Johan!
Q:Can you give us a self-description?
J:I guess the best way to describe would be as an integrated creative, with a soft spot for digital. I love what I do which makes me even more passionate for the work I create.
Q:As an award-winning creative guy and becoming a top ad-man in such young age, how did you approach to there? Are there any tricks you want to share with us?
J:So you want to know my secret? Its simple, ever since I was in a position in where I had a say over what the agency creates, I always challenged myself and my team to push the limits. Go beyond the boundaries of what can be done and… Just make it happen!
Q:Why do you choose AKQA after having served for you last agency such a long time? What is the character and strike that AKQA has, motivates you join it?
J:I have always been a huge fan of AKQA. I remember being inspired by the awesome ideas and flawless quality of the work coming out of AKQA. When I was invited to join, I was honored. I guess another motivation was to going back to a smaller sized agency with digital as DNA.
Q:You’re really good in Chinese right? Comparatively at least, so are you familiar with this country, and what do you think is the charm of China?
J:China has this power from within. It makes things move fast and makes people do great things. When working in China, I constantly feel that something will happen, good or bad but this keeps me alert, keeps me going, lets me be more ready for anything I might have to face. This energy in the country is inspiring.
Q:The “Chinese Element”has been held these years, any comment on it? Has it make a little bit affection in this industry? What do you think will make this event better in future?
J:Yes! Whenever I look at the book and see thework, I feel the local flavor and culture in advertising is quite beautiful. I also think that a modern approach on Chinese Elements in our industry is always refreshing and inspiring. I guess celebrating more digital and looking at Chinese elements with a non-traditional eye, but a more modern one could make it even more interesting.
Q:What’s your own understanding about the Chinese element? I mean both in spiritual, and how can we put the Chinese elements in our work to make it perfect if necessary?
J:To me, it’s a visual language that brings relevance to the audience. It could come across as been done before or as acliché, but to me when done well, this visual language can be extremely strong and beautiful. I encourage creative people to challenge themselves and create something completely new, but by using the classic elements. Create the newface of this visual language.
Q:In your career do you have some work that Chinese element within? Which one is your favorite?
J:I have done quite a lot of work centered around Chinese New Year in my career, some of those piece of work I still remembervery well today and they were extremely fun to work on as I learnt a lot about the visual language and culture.
Q:We acknowledge that you used to lecture for One Show Young Creative Workshop and is the jury of Cannes Future Lion, what makes you so interested to raising young babies for this industry?
J:It has to be done. Often the young babies come into the work force without the right weapons – simply not ready. This could be because of the education system or other factors, but the young kids in ourindustry need a chance to start famous. They need a chance to understand that you can be a celebrity even at a student level, as long as your work is strong enough.
Q:Last question, how many local industrial website do you often read? Is Damndigital included? If it is, is there any aspects we can improve more? We’re truly pleasure to acknowledge your advices.
J:I used to read a lot at work, but when I’m jammin’ at work, I don’t have much time to do so. Yes, I do read Damndigital and I think it is a great source of information. I catch up on my read at least 3 times per week both online and through mobile. I don’t have many suggestions because it’s already really good… Can it be in English as well? Hehehe.
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