用AI創作17張logo海報,展示我們的創意宣言
Creativity Manifesto
他們說:“無聊的世界,迷失、空虛。”
他們說:“日常沒趣味,人生很乏味,只有滿身疲倦的班味,和一顆飲食不規律的病胃。”
大環境如此,卻總有人,企圖做些不一樣的事情——
總有人固執地想用火箭把人送上火星,哪怕代價是一直凝視著深淵;總有人明知有危險,還是想要嘗嘗「先菌子后小人」的紅傘傘白桿桿;總有人一次次踏上海拉魯大陸,只為再次拯救另一個世界的公主;總有人把害羞的自己藏進青蛙服,帶著崽子遍地撒野;總有人企圖耗盡所有腦細胞,做一些「有趣的東西」,喚醒本就埋在每個人心底「有趣的力量」
COMOON相信「有趣大于偉大」“FUN IS GREATER THAN GREAT”。在經濟下行、創意行業頻受沖擊的今天;在社會情緒走低、依賴玩梗消解的今天;
在直播間里幾十秒的產品介紹+“321上鏈接!”就能帶來直接銷量轉化的今天;在人工智能的激進升級使得許多技術壁壘被一一踏平的今天;我們依然堅定地相信創意的能量。
被AI創飛前,我們想和TA共創些飛的:成立于2017年的我們,希望通過這17張與AI共創的logo海報,重新介紹一下自己,也展示一下「創意」對于COMOON意味著什么。
They say life is dull, filled with work fatigue. Yet, in this environment, there are always those who's seekingsomething different
Someone dream ofsending people to Mars, even if it means confronting the unknown. 0thers strive to rescue theprincess from distant realms, journeying repeatedly to Hyrule, And there are those who exhaust their creativity,striving to create "interesting" things and awaken the latent "power ofinterest" within everyone.
In today's era, where Al advancements are reshaping industries, COMOON chose to collaborate with Al. Establishedin 2017, through our collection of 17 logo posters co-created with Al, we aim to redefine our identity and illuminatethe essence of creativity.
系列海報
01
宇宙運轉的規則
在這里失去「統治力」
創意迸發的瞬間
才有無限的「吸引力」
The rules of the universe's operation
Lose their "dominance" here
In the moment of creative eruption
Only then is there infinite "attraction"
02
拒絕時令的規則限制
idea在腦海里扎根生長
一茬又一茬
總有新意嫩得出水
Rejecting the rules and restrictions of the season,
Ideas take root and grow in the mind,
One after another,
There are always new ideas fresh and juicy.
03
揪出藏在日常的浪漫
拉到陽光下發酵
加上一點想象
靈感盎然生長
Unveil the romance hidden in the everyday
Ferment it under the sunlight
Add a dash of imagination
Inspiration's growing abundantly
04
在時代的框架上
重新構建趣味
與夢想家「合力」
引發超越時代的「躍遷」
Within the framework of the era,
Rebuilding amusement,
In collaboration with dreamers,
Triggering a "transition" beyond time.
05
沒有什么「天外來客」
只有來自被憋瘋大腦的結石
一亮相
就要在世上砸出一個坑
There are no "extraterrestrial visitors",
Only the stones from a stifled crazed brain.
Once they appear,
They're about to smash a hole in the world.
06
習慣的生存方式逐漸崩塌
沉睡的能量在廢墟中蘇醒
前方核能
創意在手才能沖向「光明」
The habitual way of survival is gradually collapsing,
The dormant energy awakens amidst ruins,
Ahead lies nuclear energy,
With creativity in hand, we can surge towards "Akira".
07
多一度「腎上腺素」
少一分「固步自封」
享受「失重」
就要做到「0失控」
Add a bit more adrenaline,
Shed a bit of rigidity,
Embrace the loss of gravity,
But aim for zero loss of control.
08
干涸貧瘠的日常里
粗糲的熱浪來襲
不溫不火會被迅速擠壓
夠鋒利,才有一線生機
In the arid and barren everyday,
Coarse waves of heat surge in.
Anything mediocre will swiftly be suppressed.
Only sharpness brings a glimmer of vitality.
09
「華麗」與「不堪」交匯
「真實」與「聯想」交織
靈感的起源是對日常的解構
享受裁剪生活的樂趣
"Gorgeous" and "shabby" intersect,
"Reality" and "imagination" intertwine,
The origin of inspiration lies in deconstructing the everyday,
Enjoy the pleasure of tailoring life.
10
永恒的熵增混沌著宇宙
幸好人類的思維多元擴散
每觸達一種介質
便重構一種新秩序
The eternal increase of entropy enshrouds the universe,
Fortunately, human thought diffuses in diverse ways,
With each encounter of a medium,
A new order is reconstructed.
11
撥開盤根錯節的「樹突分支」
直刺決定關鍵的「中樞神經」
創意不止要「心思縝密」
能解決核心問題才叫「過過腦子」
Untangle the intricate "dendritic arborization",
Pierce directly into the crucial "nervous centralis",
Creativity requires more than just "meticulous thinking",
Only by solving core problems can it be considered "after thinking".
12
為「麻醉」的情緒「注射」激素
為「驟停」的生活「脈沖」能量
沒有人能夠「起死回生」
但總有好創意「力挽狂瀾」
Injecting hormones into "anesthetized" emotions,
Pulsing energy into the "sudden arrest" life,
No one can perform "miraculous resurrection",
But there are always great ideas to "turn the tide".
13
甜蜜流淌的誘惑,光鮮誘人的表達
別靠近那個唯一的「正確答案」
它可能是——
「還沒被看到的危機!」
The tempting sweetness flows, the glamorous expression alluring,
Don't approach that sole "correct answer"
It could be—
"The undiscovered crisis!"
14
生活的馥郁與幻想的清香交織
誕生一場顱內的醉美邂逅
不斷試驗最合適的精確配比
每一杯,都是專屬特調
The fragrance of life intertwines with the fragrance of fantasy,
Giving birth to an intoxicating encounter within the mind.
Continuously experimenting with the most suitable precise blend,
Each glass is a uniquely tailored concoction.
15
探秘至此
扭一下就算不上冒險了
里面是「小確幸」還是「大驚喜」?
我都會屏住呼吸
Exploring to this point,
Even a slight twist doesn't count as an adventure anymore.
Will it be a "small delight" or a "big surprise" inside?
I'll hold my breath either way.
16
重復的生活需要變調
麻木的生命需要解藥
隨著呼吸的節奏,大口汲取自由
此刻,開啟真正的「live」
A repetitive life needs a change of tune,
A numb existence needs an antidote.
With the rhythm of breath, gulp down freedom,
At this moment, start a true "live".
17
低像素也能構建高品質
巧心機才能締造真樂趣
4k高清帶不來玩法的升級
不止屏幕,CPU也要頂級
Low pixels can still build high quality,
Only clever ingenuity can create real fun,
4K high definition doesn't bring an upgrade in gameplay,
Not only the screen, but the CPU also needs to be top-notch.
AI演繹視頻
AIGC應用流程示例
在與AI一起「創飛」的過程中,我們解鎖了一些「玩法」。接下來分享一下我們與AIGC共創過程中的數智融合,在創意過程中為了保持LOGO圖形的一致性,我們會通過ControlNet中的Depth(深度)來約束圖形形狀。
以確定的結構,結合不同的IDEA,生成不同形式的LOGO主體
以「6號宣言」為示例
我們將電影“AKIRA”中的經典元素——金田摩托車,與COMOON的LOGO進行解構重組。
1、根據創意內容匹配相應的關鍵詞
2、在可能性與辨識度之間求得平衡,重繪幅度一般取值在0.55左右
開啟Tiled Diffusion和Tiled VAE控制畫面精致度。
3、利用Stable Diffusion進行批量出圖,篩選出合適的素材結構在PS里進行重組
4、Stable Diffusion生成背景,在PS中進行合成
以電影《阿基拉》的經典場景作為背景,主體LOGO為影片中金田正太郎的摩托車置身于崩塌的都市中心,周圍有東京奧運會的看板,天空中戰斗機呼嘯著飛過。
過程圖展示
最終版展示
寫在最后
打工人頭發掉落的速度和AI發展的速度哪個快?從ChatGPT到Sora,好像每天,AI都要顛覆一次時代。或許正如余華老師在一次采訪中說的:
“寫作過程本身是充滿樂趣的,這個過程它不能替代我。生活不是按照常理出牌的,這是我們打敗GPT的唯一的一條途徑。”
AI的時代來了,好玩起來了。
「有趣大于偉大」"FUN IS GREATER THAN GREAT"
Which is faster, the rate at which workers' hair falls out or the pace of Al development? From chatGPT to Sora, it seems like every day, Al is overturning an era.
Perhaps as Yu Hua mentioned in an interview: "The process of writing itself is enjoyable, and it cannot replace me.Life doesn't play by the rules, and this is the only way we can defeat GPT."
The era of Al has arrived, and it's getting more fun.
"'FUN IS GREATER THAN GREAT"
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