廣告死了。亦或？| 來自Emir Shafri的見解
揚羅必凱亞太區總裁Matt Godfrey先生曾向大家宣布了一個名為“Future Sparks”競賽的倡議，旨在幫助創造未來的人實現未來的愿景。
Mr. Matt Godfrey, President of Y&R Asia announced a Future Sparks competition program, a new initiative that aimed at capturing the vision for the future by the people who will make the future.
在這個競賽中，一共有三個想法獲得了所有評委的特別青睞，他們分別來自新加坡辦公室的Emir Shafri同學的"Advertising is dead. Or is it?"， 上海辦公室的Lexie Liu同學的“智能廣告-iBrand”，以及菲律賓辦公室 Tamara De Jesus的獲選視頻“紋身”。
There were three ideas/topics that are especially liked by all the judges. They are 'Advertising is dead. Or is it?' by Emir Shafri from Y&R Singapore, Lexie Liu’s 'Smarter advertisement – iBrand' from Y&R Shanghai and Tamara De Jesus entered video 'Tattoo' from Y&R Philippines.
我們決定通過視頻讓獲勝者來描述他們對這個行業的愿景，我們不僅與我們各自的網絡來分享而且作為一個整體也分享給這個行業，我們已經在Youtube.com, youku.com視頻上創建屬于我們自己的“Future Sparks”頻道，下面這個鏈接是我們第一支已經準備好的視頻。
We have decided to film the winners discussing their vision for the industry so we can not only share it with our network but the industry as a whole. We have created our own "Future Sparks" Channel on youtube.com, youku.com and the first video is now ready for viewing at the below link.
第一支視頻是來自揚羅必凱新加坡辦公室的Emir Shafri的參賽作品，名為“廣告死了。亦或？”
The first video is Emir Shafri from Y&R Singapore whose entry is called "Advertising is dead. Or is it?"
我們將在接下來的幾周內向大家介紹上海辦公室和菲律賓辦公室獲獎同事的采訪視頻。
In the next few weeks we will add videos from the two other winners.
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