Media.Monks摩課士中國任命Ron Lee為科技和體驗營銷新業務副總裁

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舉報 2024-07-12

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“在Media.Monks摩課士的架構和理念中，我們才能實現我們一直以來的展望。”- Ron Lee

"With this team, we can build what we have always imagined." - Ron Lee

Media.Monks摩課士任命Ron Lee擔任Media.Monks摩課士中國科技和體驗營銷新業務副總裁，任命即時生效。Ron將與Media.Monks摩課士大中華區董事總經理Rogier Bikker和Media.Monks摩課士上?？蛻舴湛偙ODixi Chern協同合作，帶領公司新業務再創新高。Ron的加入為摩課士中國管理團隊增加了更豐厚的科技背景和整合營銷經驗。這一任命也是摩課士中國繼上海成立AI內容工作室之后，對在中國市場內科技、數字及AI人工智能領域的進一步投入。

Effective immediately, S4 Capital's operating brand Media.Monks, a digital-first marketing and advertising services company, has appointed Ron Lee as Vice President of Growth for Platform and Experience. Working alongside Rogier Bikker, Managing Director of Media.Monks China, and Dixi Chern, Client Service Director of Media.Monks Shanghai, Lee brings a profound wealth of technology experience and integration expertise, making him a valuable addition to our leadership team. His appointment also adds more firepower to the existing Media.Monks technology, digital, and AI offerings in the China market, resonating with the recent launch of Media.Monks AI content studio in Shanghai.

Ron擁有超過18年的科技創新經驗，是新型科技、數字互動、體驗營銷、新零售和整合營銷等領域的專家。多年來運用自己的科技背景賦能眾多品牌實現數字化轉型，并為品牌提供咨詢服務和技術創新創造品牌體驗。

With over 18 years of experience in technological innovation, Lee is an expert in emerging technologies, digital interaction, game experience, connected retail, and integrated marketing. He leverages this expertise to empower brands on their digital transformation journey, providing consulting services and driving technology innovation to revolutionize the customer experience.

“這是Ron第二次加入摩課士。自2019年至2022年，Ron曾帶領我們中國的技術團隊在科技賦能的人工智能時代，我們很高興Ron能夠回歸摩課士，與團隊一起開創新篇章。Ron的特長在于能將復雜的技術深入淺出的分享給非專業人士，并且在創意、商業和科技的融合中找到良好的平衡點。隨著科技，尤其人工智能，在品牌作業和溝通中占據越來越大的比例，Ron這樣的人才顯得越發珍貴?！?Media.Monks China 摩課士大中華區董事總經理Rogier Bikker說到。

"Ron previously worked with us at Media.Monks for 3 years (from 2019 to 2022) as he headed up our technology team in China. We’re excited to have him back on board and build the next iteration of the agency, specifically in the era of AI. What makes Ron unique is his ability to make his deep technical expertise understandable to non-technical audiences. Accelerated by AI, his skills will become invaluable as creative, business and technology converge. He’s one of the few that can truly bridge the gap." says Rogier Bikker, Managing Director of Media.Monks China.

在Ron的新職位中，他將成為摩課士上海人工智能應用的主要推動者，引領科技和體驗部門的未來發展計劃。他將為創意、技術、制作和策略團隊的跨部門合作賦能，將科技與創新融入品牌傳播。

In this new role, Lee will serve as the key driver for AI adoption within the Shanghai.Monks. Lee will lead growth initiatives for the platform and experience discipline. He will empower and facilitate collaboration across creative, technology, production, and strategy teams to push the boundaries of integrating innovation into brand communications. Additionally, he will enable the team to undertake ambitious, large-scale projects that challenge conventional norms.

“自從GPT誕生以來，我就被AI技術在營銷和廣告領域的潛力所吸引。真正鼓舞我的是Media.Monks摩課士在創新方面的投入，如其內部開發的人工智能平臺Monks.Flow。讓我尤其興奮的是Media.Monks摩課士的三重理念：始終向前的執著，全球統一營收的工作環境，以及完全平等團隊協作文化。在這種架構和理念中，我們才能實現我們一直以來的展望?！?Media.Monks摩課士中國科技和體驗營銷新業務副總裁Ron Lee說到。

"Ever since GPT emerged, I've been fascinated by the potential of AI tech in marketing/advertisement. Media.Monks' commitment to innovation, evident in their development of in-house AI platforms like Monks.Flow, truly inspires me. What excites me about Media.Monks is their threefold approach: a relentless commitment to staying ahead, a global-focused working environment, and a collaborative culture that requires zero ego. With this team, we can build what we have always imagined.", says Ron Lee, Vice President of Growth for Platform and Experience of Media.Monks China.

Ron曾多次受邀在阿里巴巴UDesign大會和UnityUnite大會等大型活動上分享獨到見解，多次獲得了行業獎項的認可，包括FWA、Spikes Asia、AdWeek Award、Mad Stars等。在過去，Ron服務的主要客戶包括Huawei, Vivo, Oppo, Amazon, Adidas, Nike, PUMA, Estée Lauder, Shiseido, Clé de Peau, Johnson & Johnson Pharma等國內外知名品牌。

Lee is a recognized industry opinion leader, frequently invited to share his insights at major media and industry conferences such as the Alibaba UDesign conference and the Unity Unite conference. His visionary contributions to retail productions have garnered him multiple prestigious accolades, including FWA Awards, Spikes Asia Awards, Global AdWeek Awards, Phoenix Tree Awards, and Ad Stars Awards. Ron's extensive portfolio encompasses sophisticated technological implementations across various retail Online-to-Offline (O2O) scenarios. He has collaborated with top-tier brands like Huawei, Vivo, Oppo, Amazon, Adidas, Nike, PUMA, Estée Lauder, Shiseido, Clé de Peau, and Johnson & Johnson Pharma.

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