蘇銘天爵士受邀擔(dān)任2024上海國(guó)際廣告節(jié)開(kāi)幕演講嘉賓

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舉報(bào) 2024-08-19

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S4 Capital /Monks摩課士創(chuàng)始人兼執(zhí)行董事長(zhǎng)蘇銘天爵士應(yīng)邀出席2024年上海國(guó)際廣告節(jié)，并擔(dān)任開(kāi)幕演講嘉賓。8月28日上午十點(diǎn)，他將以《AI時(shí)代，市場(chǎng)營(yíng)銷和廣告將如何演變》為題，與通用汽車公司全球市場(chǎng)首席轉(zhuǎn)型官莫莉·佩克一起，深入探討人工智能的機(jī)遇、人工智能給廣告機(jī)構(gòu)帶來(lái)的演變，以及人工智能為營(yíng)銷和廣告帶來(lái)的下一步發(fā)展等話題展開(kāi)討論。

Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital/Monks, will attend the Shanghai International Advertising Festival 2024 as opening keynote speaker. On 10:00 AM August 28th, he will join Molly Peck, Chief Transformation Officer, Global Market of General Motor for a fireside chat to discuss the AI opportunity, and the evolution that AI brings to both marketer and agencies, and what’s next for marketing and advertising with AI.

上海國(guó)際廣告節(jié)已成功舉辦六屆，吸引了來(lái)自20多個(gè)國(guó)家和地區(qū)的代表，以及來(lái)自品牌、創(chuàng)意公司、媒體、互聯(lián)網(wǎng)公司、科技公司和高校的2000多名與會(huì)者。由上海市政府指導(dǎo)，上海市廣告協(xié)會(huì)和東浩蘭生集團(tuán)共同主辦的上海國(guó)際廣告節(jié)，見(jiàn)證了中國(guó)廣告業(yè)的數(shù)字化轉(zhuǎn)型，助力上海成為國(guó)際領(lǐng)先的數(shù)字廣告中心。

The SHIAF has been successfully held for six editions and has attracted representatives from over 20 countries and regions, as well as more than 2,000 participants from brands, creative agencies, media, internet companies, tech firms, and universities. Guided by the Shanghai Municipal Government and co-hosted by the Shanghai Advertising Association and Donghao Lansheng Group, SHIAF has witnessed the digital transformation of China's advertising industry and has helped Shanghai to become a leading international digital advertising center.

歡迎大家一同討論廣告行業(yè)的創(chuàng)意和枷鎖，擁抱變化，找到未來(lái)廣告的新出路。

Join us to discuss creativity and constraints in the advertising industry, embrace change, and find new directions for the future of advertising.

時(shí)間：2024年8月28日-30日

Time: August 28-30, 2024

地點(diǎn)：上海市普陀區(qū)光復(fù)西路2739號(hào)上海跨國(guó)采購(gòu)會(huì)展中心

Venue: Cecis Shanghai Exhibition Center. No. 2739, West Guangfu Road, Putuo District, Shanghai, China

活動(dòng)報(bào)名方式等更多信息，請(qǐng)?jiān)L問(wèn)上海國(guó)際廣告節(jié)微信公眾號(hào)。

For more details, please visit the SHIAF WeChat official account.

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