信息來(lái)自：Clio Awards 2014 Winners
整理：Vivian Peng
封面配圖：Oken Yang
(轉(zhuǎn)載請(qǐng)注明來(lái)自數(shù)英DIGITALING)
著名的克里奧國(guó)際廣告獎(jiǎng) （Clio Awards）于最近剛剛公布了最新的2014年獲獎(jiǎng)作品，熟悉各大國(guó)際廣告獎(jiǎng)的朋友一定知道，相比其他獎(jiǎng)項(xiàng)，Clio總是能把那些擁有獨(dú)到創(chuàng)意，傳達(dá)人性之愛(ài)，能引起受眾內(nèi)心共鳴的出色廣告與設(shè)計(jì)作品，呈現(xiàn)給全世界。數(shù)英網(wǎng)精選了全部獲獎(jiǎng)大類中的Hall of Fame名譽(yù)堂、Digital/Social 數(shù)碼/社會(huì)化營(yíng)銷類、Innovative Media 創(chuàng)新媒體應(yīng)用類、Integrated Campaign 整合營(yíng)銷類、Branded Entertainment & Content 品牌娛樂(lè)與內(nèi)容類，以及Design設(shè)計(jì)類的獲獎(jiǎng)作品，以視頻與圖文的形式與大家分享。
由于視頻較多，為了不影響大家的瀏覽體驗(yàn)，我們分為上、下兩篇分享，本文分享的是設(shè)計(jì)作品，呈現(xiàn)給全世界。數(shù)英網(wǎng)精選了全部獲獎(jiǎng)大類中的Hall of Fame名譽(yù)堂、Digital/Social 數(shù)碼/社會(huì)化營(yíng)銷類、Innovative Media 創(chuàng)新媒體應(yīng)用類三大類的獲獎(jiǎng)作品。
Hall of Fame 名譽(yù)堂
◎Hall of Fame - Campaign
Earth Hour - Earth Hour : "Monuments"
Agency: Leo Burnett Sydney
Creative Agency: Leo Burnett Sydney
◎ Hall of Fame - Film
Gaming : "Halo 3 "Diorama"
Entrant Company: agencytwofifteen San Francisco
Production Company: MJZ Los Angeles
◎Hall of Fame - Design
Heinz : "Talking Labels"
Entrant Company: Leo Burnett Chicago Chicago
Agency: Leo Burnett Chicago Chicago
◎Hall of Fame - Print
Jeep - No.1 Print Campaign : "Chrysler Jeep "Two Worlds" campaign"
Agency: BBDO/PROXIMITY MALAYSIA Malaysia
Creative Agency: BBDO/PROXIMITY MALAYSIA Malaysia
◎Hall of Fame - Out of Home
McDonald's : "Sundial"
Agency: Leo Burnett Chicago
◎Hall of Fame - Print
Mercedes-Benz : "Skidmarks"
Agency: Leo Burnett London London
Innovative Media 創(chuàng)新媒體應(yīng)用類
◎Grand Clio 全場(chǎng)大獎(jiǎng)
British Airways : "Magic of Flying"
Agency: OgilvyOne London, London
◎Gold 金獎(jiǎng)
ANZ Bank : "ANZ GAYTMs"
Agency: Whybin\TBWA Group Melbourne
Creative Agency: Whybin\TBWA Group Melbourne
IBM : "Smarter Outdoor"
Agency: Ogilvy Paris Paris
MISEREOR : "The Social Swipe"
Agency: Kolle Rebbe GmbH Hamburg
Smart Communications : "TXTBKS"
Entrant Company: DDB DM9JaymeSyfu Makati
Production Company: Tower of Doom Quezon City
◎ Silver 銀獎(jiǎng)
Coca-Cola : "Small World Machines"
Agency: Leo Burnett Sydney/Chicago
Creative Agency: Leo Burnett Sydney/Chicago
Production Company: The Super Group Atlanta
Google+ : "Google Front Row"
Agency: adamandeveDDB/Google London
Production Company: Grand Visual London
La Voz del Interior : "Life Signs"
Agency: Ogilvy & Mather Argentina Buenos Aires
Creative Agency: Ogilvy & Mather Argentina Buenos Aires
Sony Legacy : "Like a Rolling Stone – Interactive Music Video"
Agency: Interlude New York City
Production Company: Walter Pictures New York City
◎ Bronze 銅獎(jiǎng)
Apotek Hjartat : "Blowing in The Wind"
Agency: ?kestam Holst Stockholm
BGH Air Conditioners : "My Home is an Oven"
Agency: Del Campo Saatchi & Saatchi Buenos Aires
完整獲獎(jiǎng)作品請(qǐng)前往：Clio Awards 2014 Winners
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