摩課士受邀參加復旦大學課堂交流會

原創(chuàng) 贊收藏評論

舉報 2024-10-25

掃描,分享朋友圈

10月12日，Monks摩課士大中華區(qū)董事總經(jīng)理Rogier Bikker與科技與體驗營銷業(yè)務副總裁Ron Lee共同受邀參與了復旦大學管理學院與倫敦商學院聯(lián)合培養(yǎng)項目的課堂交流會，為師生們帶來了一場關于人工智能賦能廣告營銷領域的知識盛宴。本次交流會以 Monks 在 AI 營銷領域的實踐與探索為主題，展示了 Monks 作為全球領先的數(shù)字營銷公司在 AI 時代的創(chuàng)新成果和前沿理念，同時深入探討了數(shù)字營銷時代從AIGC至AICX的轉(zhuǎn)變以及未來展望。

On October 12th, Rogier Bikker, Managing Director of Monks Greater China, and Ron Lee, Vice President of Growth for Platform and Experience Monks, were invited to a classroom seminar at School of Management, Fudan University and London Business School program. They shared valuable insights into the application of artificial intelligence in advertising and marketing with students and faculty. The discussion focused on Monks' pioneering work in AI-driven marketing, highlighting the company's innovative achievements and cutting-edge concepts as a global leader in digital marketing during the AI era. The seminar also explored the shift from AIGC (AI-Generated Content) to AICX (AI Customer Experience) and its future prospects in the evolving digital marketing landscape.

Rogier Bikker和Ron Lee擁有豐富的行業(yè)經(jīng)驗和深刻的市場洞察力，他們在交流會上分享了 Monks 在 AI 營銷領域的最新進展和實踐案例，引發(fā)了師生們的廣泛關注和熱烈討論。Rogier Bikker and Ron Lee have rich industry experience and profound market insights. During the exchange seminar, they presented Monks' latest advancements and practical applications in AI marketing, sparking significant interest and lively discussions among the students and faculty.

本次復旦大學課堂交流會為同學們提供了一個了解行業(yè)前沿動態(tài)的窗口，讓同學們對 AI 營銷有了更全面、深入的認識，激發(fā)了同學們的創(chuàng)新思維和實踐熱情。同時，這次活動也進一步加強了Monks與復旦大學管理學院之間的合作與聯(lián)系，為未來培養(yǎng)更多數(shù)字營銷時代的優(yōu)秀人才奠定了基礎。This seminar at Fudan University offered a platform for students to understand the frontier trends of the industry, enabling them to have a more comprehensive and in-depth understanding of AI marketing, and inspiring their innovative thinking and practical enthusiasm. Additionally, the event further strengthened the collaboration between Monks and Fudan University's School of Management, laying a solid foundation for cultivating top talent in the future of digital marketing.
如需了解更多Monks數(shù)字營銷，可點擊瀏覽本公眾號有關AI內(nèi)容工作室和年度AI機構的文章。If you want to know more about Monks Digital Marketing, you can browse the AI Content Studio Article and also the AI Agency of the Year Article in this official account.
如需了解更多關于復旦大學管理學院與倫敦商學院聯(lián)合培養(yǎng)項目，請訪問復旦管院公眾號。For more details about FuDan x London Business School program, please visit FDSM official account.