摩課士Ron Lee應邀參加S創2024
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Monks摩課士科技與營銷新業務副總裁Ron Lee應邀出席S創上海2024。9月20日，他在《“機器學習”還是“機器藝術”？AI在創意產業的“畫家”之路》圓桌論壇中，以“構建你想象中的未來，引領人工智能技術新浪潮”為題同與會嘉賓進行觀點分享與交流。Ron Lee, Vice President of Growth for Platform and Experience of Monks, was invited to attend the S-Tron Shanghai 2024. On September 20th, he shared and exchanged views with the guests at the panel Machine Learning or Machine Art? The “Painter” path of AI in the Creative Industry on the topic of "Architect, designer, new media artist who turned passion into profession".
此次圓桌討論會圍繞“人工智能與創造力”主題展開，重點探討了當前人工智能如何應用于個性化體驗、如何平衡人工智能與人類創新、人工智能可能帶來的倫理風險問題，以及其在創意產業中的應用前景等話題。與會嘉賓在強調人工智能所帶來的變革性力量的同時，也指出了人們需要重視技術倫理問題，并持續發揮人類創造力在塑造未來中的開創性作用。Monks的Making AI-powered marketing a reality for Forever 21案例，以及與Google和Hatch合作的一些廣告案例，都是將這一理念推向市場的成功探索。During this panel discussion, Ron Lee explored the intersection of AI and creativity, focusing on currently how AI personalizes experiences, the balance between AI and human innovation, ethical concerns in AI, and the future potential of AI in creative industries. The panelists highlighted AI’s transformative power while emphasizing its ethical considerations and the continued role of human creativity in shaping the future. Our Making AI-powered marketing a reality for Forever 21, along with our Impossible Ads case done in collaboration with Google and Hatch, served as prime examples of how we delivered this to market.
如果您想了解更多關于我們是如何推動簡化中國至全球的廣告協作流程的基本代理機構模式，歡迎聯系我們的團隊。Reach out to the Monks team if you want to know more about our foundational Agency model where we drive simplification on the orchestration of advertising in China to global.
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