傳立在WARC的最新報(bào)告中被評(píng)為亞洲最佳
傳立在WARC的最新報(bào)告中被評(píng)為亞洲最佳
In the newly released WARC 100 for Asia, Mindshare is ranked No.1 agency network in Asia, and Mindshare Shanghai is ranked the No. 1 agency.
在最新發(fā)布的WARC亞洲100榜單中，傳立排名所有代理商網(wǎng)絡(luò)第一，傳立上海則被評(píng)為亞洲第一的代理商。
WARC 100 for Asia, which is the successor to the Gunn report, looks at overall agency performance across creative, media, digital agencies for Asia.
WARC亞洲100前身是Gunn Report，全面評(píng)估亞洲所有創(chuàng)意、媒介、和數(shù)字代理機(jī)構(gòu)。
Mindshare is No. 1 Agency Network for Asia, scoring 576.8 points, a solid 46 points ahead of the next network which is Ogilvy.
傳立在亞洲的所有代理商網(wǎng)絡(luò)中排名第一，得分567.8分，超過(guò)第二名奧美46分。
Mindshare Shanghai is the No. 1 Agency, a solid 98 points ahead of the number 2 agency which is Ogilvy Mumbai.
傳立上海在亞洲所有代理商辦公室中排名第一，超過(guò)第二名奧美孟買98分。
Mindshare China took 3 spots in top 10 media campaigns spots:
在亞洲10佳營(yíng)銷案例中，傳立中國(guó)共占3席：
#1 Turning KFC into Gamers Playground by Mindshare Shanghai for Yum! China
排名第1：“肯德基：成為年輕人的游樂場(chǎng)”
#2 Hijacking the Largest Shopping Festival in the World by Mindshare Shanghai for Uniqlo
排名第2：“優(yōu)衣庫(kù)：顛覆世界最大購(gòu)物節(jié)”
#6 Got Next Highschool Basketball League by Mindshare Shanghai for Nike
排名第6：“Got Next- 耐克高中職業(yè)聯(lián)賽”
Overall Mindshare Asia scored 5 of the top 10 media campaigns.
WARC’s rigorous ranking methodology includes the results of media awards, industry poll from senior media executives globally, and market sizing over the previous calendar year.
整個(gè)傳立亞洲在10佳案例中共占了5席。WARC排行榜評(píng)分標(biāo)準(zhǔn)十分嚴(yán)謹(jǐn)，包括過(guò)去一年間公司所獲得的獎(jiǎng)項(xiàng)、行業(yè)全球高層的訪談以及市場(chǎng)規(guī)模。
“From the WARC Asian Media Strategy Prize to the WARC Media Awards to the Effectiveness 100 and WARC Global Media 100, Mindshare Asia Pacific and Mindshare China in particular have had an incredible run this year. This achievement to top the league of all leagues for Asia is incredible for the entire agency and also a sign for the media agency industry’s importance overall” said Amrita Randhawa CEO of Mindshare APAC and Executive Chair Greater China.
“Clients have challenged us to get ahead of the many pressures and opportunities that technology, data, creative, media and content present that have led to the creation of the work featured. We thank them for investing their faith in tackling these challenges with us. And I personally thank the incredible purple talent that works with us motivated to do the best work fo their career at Mindshare” she said.
傳立亞太CEO及大中華區(qū)主席安瑞樺表示：“從WARC的亞洲媒體策略獎(jiǎng)，到WARC Effective 100， 到WARC全球MEDIA 100，傳立亞太，特別是傳立中國(guó)今年表現(xiàn)優(yōu)異。能在亞洲個(gè)類型的優(yōu)秀機(jī)構(gòu)中脫穎而出，這個(gè)成就對(duì)于我們所有員工來(lái)說(shuō)都有重要的意義，也是媒體行業(yè)重要性的標(biāo)志。“
“客戶對(duì)我們的挑戰(zhàn)，讓我們?cè)谑袌?chǎng)的變化中主動(dòng)迎難而上，通過(guò)在科技、數(shù)據(jù)、創(chuàng)意、媒介和內(nèi)容上的機(jī)會(huì)和創(chuàng)新，才有上述的好案例。我們非常感謝客戶和我們一起迎接挑戰(zhàn)和創(chuàng)新。我也非常希望能表達(dá)我個(gè)人對(duì)于整個(gè)公司團(tuán)隊(duì)的感謝，希望大家在傳立做到職業(yè)生涯中最驕傲的作品。“
ABOUT MINDSHARE
Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, a world communications services group. For more information, please visit: www.mindshareworld.com
MEDIA CONTACT
Amrita Randhawa
Amrita.randhawa@mindshareworld.com
+86 21 2405 1001
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