BEDWIN & THE HEARTBREAKERS 委任 F(x)Lab 為其數字產品合作伙伴
近期，東京街頭品牌 BEDWIN & THE HEARTBREAKERS 委任 F(x)Lab 為其數字產品研發合作伙伴，構筑以微信小程序為重頭的數字產品體系。
BEDWIN & THE HEARTBREAKERS, a Tokyo label of streetwear, recently appointed F(x)Lab as its digital product research and development partner. This cooperation aims to construct a digital product system for BEDWIN & THE HEARTBREAKERS with WeChat Mini Program as the focus.
About BEDWIN & THE HEARTBREAKERS
BEDWIN & THE HEARTBREAKERS 是東京 DLX 集團旗下的男裝品牌，由設計師渡邊真史（Masafumi “Bebetan” Watanabe）于 2003 年創立。品牌每個系列的設計靈感源自傳統美式男裝，融合日本設計和西方風格，深受 20 世紀 50 至 90 年代美國文化的影響，是日本最早將街頭風和定制男裝相結合的品牌之一。自創立起，BEDWIN & THE HEARTBREAKERS 在全球范圍內收獲了龐大的粉絲群，并與 adidas Originals, Converse, The North Face 以及 Stüssy 等品牌進行了聯名合作。
BEDWIN & THE HEARTBREAKERS is a Japanese menswear label created under umbrella company DLX Tokyo. BEDWIN was founded and designed by Masafumi “Bebetan” Watanabe in 2003. Known for its designs inspired by traditional American menswear, each collection blends Japanese design and Western styling, drawing influences from Americana of the 1950’s and 1990’s, as well as being one of the first brands in Japan to combine streetwear and tailored menswear. Since then, the brand has built up a strong fanbase worldwide and has collaborated with the likes of adidas Originals, Converse, The North Face and Stüssy.
? BEDWIN & THE HEARTBREAKERS
About F(x)Lab
F(x)Lab 是國內領先的專注于新奢侈品牌數字化服務的機構。
F(x)Lab is a leading digital strategy agency dedicated for new luxury brands in China.
![F[x]Lab 無錫](https://file.digitaling.com/eImg/logo/20200403/20200403182508_90991_320.png "F[x]Lab 無錫"){kind=logo}
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