2020 ONE SHOW全球創(chuàng)意積分排名公布
紐約，6月24日，國(guó)際頂尖創(chuàng)意、設(shè)計(jì)領(lǐng)域非營(yíng)利機(jī)構(gòu)The One Club for Creativity根據(jù)2020 One Show國(guó)際創(chuàng)意獎(jiǎng)的獲獎(jiǎng)積分情況公布了本年度全球創(chuàng)意積分排名榜。本年度全場(chǎng)大獎(jiǎng)獲獎(jiǎng)作品Burger King “Moldy Whopper”的創(chuàng)作公司DAVID Miami 積分位居全球榜首，成功斬獲2020年度全球最佳代理公司稱號(hào)。在亞太區(qū)，Cheil Hong Kong憑借其代表作，為Chupa Chups (Snack To Home Limited) 創(chuàng)作的“A Sweet Escape”斬獲亞太區(qū)創(chuàng)意代理公司榜首。
MOLDY WHOPPER
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited)
“面對(duì)全球疫情狀況，包括戛納在內(nèi)的許多國(guó)際創(chuàng)意獎(jiǎng)項(xiàng)都決定取消了今年的獎(jiǎng)項(xiàng)。但是The One Club for Creativity作為非營(yíng)利機(jī)構(gòu)，我們知道必須堅(jiān)守我們的使命，去支持全球創(chuàng)意行業(yè)、用金鉛筆去嘉獎(jiǎng)那些偉大的或者給予人們啟發(fā)的優(yōu)秀創(chuàng)意。” The One Club for Creativity首席執(zhí)行官 Kevin Swanepoel談到。“同時(shí)，我們也相信這個(gè)由全球超過(guò)200位創(chuàng)意領(lǐng)袖所組成的評(píng)審團(tuán)評(píng)選出的獲獎(jiǎng)結(jié)果，將為行業(yè)帶來(lái)一個(gè)衡量創(chuàng)意卓越程度的全球標(biāo)準(zhǔn)和參考。”
以下為2020 One Show全球創(chuàng)意積分排名情況：
2020 One Show全球創(chuàng)意代理公司TOP 20：
The One Show Global Top 20 Agency Rankings:
1. DAVID Miami
2. McCann New York
3. INGO Stockholm
4. Publicis Bucharest
5. Scholz & Friends Berlin
6. FCB Canada Toronto
7. FCB Chicago
8. BBDO New York
9. Goodby Silverstein & Partners San Francisco
10. TBWA\Media Arts Lab Los Angeles
11. BBDO Toronto
12. Droga5 New York
13. FCB/SIX Toronto
14. DAVID Madrid
15. FCBX Chicago
16. Arnold Worldwide Boston
17. Jung von Matt Hamburg
18. Cheil Hong Kong
19. BETC Paris
20. McCann Tel Aviv
2020 One Show亞太區(qū)創(chuàng)意代理公司TOP 10：
The One Show 2020 APAC Top 10 Agency Rankings:
1. Cheil Hong Kong
2. Dentsu Tokyo
3. DDB Sydney
4. Ogilvy Shanghai
5. Cheil Peng Tai Beijing
6. Mango Communications Sydney
7. TBWA\Hakuhodo Tokyo
8. Geometry Ogilvy Japan Tokyo
9. Grey Tokyo Shibuya-ku
10. Colenso BBDO Auckland, DDB Group New Zealand Auckland (tied)
2020 One Show全球客戶/品牌TOP 10：
The One Show 2020 Global Top 10 Client/Brand Rankings:
1. Burger King
2. Microsoft
3. The Female Company
4. Apple
5. Google AL/Canadian Down Syndrome
6. Illinois Council Against Handgun Violence
7. Regent Park School of Music
8. Black & Abroad
9. IKEA
10. March For Our Live
2020 One Show全球制作公司TOP 10：
The One Show 2020 Global Top 10 Production Company Rankings:
1. Smuggler
2. Framestore
3. Pulse Films
4. The Mill
5. Sanctuary
6. Revolver/Will O’Rourke
7. UNIT9
8. Markenfilm
9. a52
10. Work Editorial
2020 One Show全球內(nèi)部代理公司TOP 10：
The One Show 2020 Global Top 10 In-House Agency Rankings:
1. Spotify In-House New York
2. Chobani New York
3. The Walt Disney Company Latin America-National Geographic S?o Paulo
4. BBC Creative London
5. R+D Productions Toronto, Vancouver, Montreal
6. draftLine New York
7. The New York Times New York
8. Disney Yellow Shoes Orlando
9. Google Creative Lab New York
10. RT Moscow
2020 One Show全球公司網(wǎng)絡(luò)TOP 10：
The One Show 2020 Global Top 10 Network Rankings:
1. Ogilvy
2. FCB Global
3. McCann Worldgroup
4. BBDO Worldwide
5. TBWA Worldwide
6. Commarco
7. DDB Worldwide
8. Accenture Interactive
9. DAS
10. Dentsu
2020 One Show全球集團(tuán)公司TOP 10：
The One Show 2020 Global Top 10 Holding Company Rankings:
1. Interpublic Group
2. WPP
3. Omnicom Group
4. Publicis Groupe
5. Accenture
6. Havas
7. Dentsu Group
8. Cheil Worldwide
9. MDC Partners
10. Hakuhodo DY Holdings
2020 One Show全球創(chuàng)意案例TOP 10：
The One Show 2020 Highest Ranked Work:
1. “Moldy Whopper” for Burger King by INGO Stockholm with DAVID Miami and Publicis Bucharest
2. “The Tampon Book: a book against tax discrimination” for The Female Company by Scholz & Friends Berlin
3. “Project Understood” for Google AI/Canadian Down Syndrome by FCB Canada Toronto
4. “Changing the Game” for Microsoft by McCann New York
5. “Parkscapes” for Regent Park School of Music by BBDO Toronto with with Flare BBDO Toronto
6. “Go Back to Africa” for Black & Abroad by FCB/SIX Toronto
7. “Stevenage Challenge” for Burger King by DAVID Miami with DAVID Madrid
8. “Bounce” for Apple by TBWA\Media Arts Lab Los Angeles
9. “Generation Lockdown” for March For Our Lives by McCann New York
10. “Lessons in Herstory” for Daughters of the Evolution by Goodby Silverstein & Partners with GS&P Social, both San Francisco
完整版排名及積分情況查看，請(qǐng)至：https://www.oneclub.org/awards/theoneshow/-archive/agency/2020/all
2020 One Show國(guó)際創(chuàng)意獎(jiǎng)一共收到了來(lái)自全球71個(gè)國(guó)家和地區(qū)的共19,688件作品。本年度全部評(píng)審工作于線上舉行，但是依舊保證了One Show一貫嚴(yán)格的評(píng)審標(biāo)準(zhǔn)，最終僅有552件創(chuàng)意作品獲得鉛筆獎(jiǎng)項(xiàng)。
所有的獲獎(jiǎng)作品可以通過(guò)The One Club for Creativity最新線上創(chuàng)意案例網(wǎng)站觀看 點(diǎn)擊查看
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