2020中國(guó)“Social +”數(shù)字營(yíng)銷(xiāo)創(chuàng)新峰會(huì)

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舉報(bào) 2020-10-30

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關(guān)鍵詞：數(shù)字營(yíng)銷(xiāo)、智慧零售、社交媒體營(yíng)銷(xiāo)、品牌跨界營(yíng)銷(xiāo)、KOL營(yíng)銷(xiāo)、新零售與新制造、數(shù)據(jù)營(yíng)銷(xiāo)、AI、社群運(yùn)營(yíng)、私域流量

疫情當(dāng)下，中國(guó)消費(fèi)市場(chǎng)進(jìn)入“新常態(tài)”，企業(yè)被迫加速推進(jìn)數(shù)字化、在線化。2020年下半年及未來(lái)一段時(shí)間，企業(yè)將進(jìn)入舉步維艱的復(fù)蘇之路。直播帶貨、微信公眾號(hào)/小程序、社群、社交拼購(gòu)等社交平臺(tái)和渠道成為企業(yè)獲取流量的新賽道。如何迎接云端經(jīng)濟(jì)“新常態(tài)”，搭建數(shù)字化新基建，通過(guò)內(nèi)容營(yíng)銷(xiāo)到私域運(yùn)營(yíng)的布局，依靠“創(chuàng)意智能”、直播、短視頻、社群運(yùn)營(yíng)等載體盤(pán)活流量、提升轉(zhuǎn)化，將是企業(yè)需要共同攻克的難題。

本次峰會(huì)將采用「線下私享+線上直播」的方式圍繞 “疫情后的消費(fèi)者行為洞察”、“社交電商”、“私域流量運(yùn)營(yíng)” “直播電商”、“社交營(yíng)銷(xiāo)”、KOL種草、“短視頻營(yíng)銷(xiāo)”、“內(nèi)容營(yíng)銷(xiāo)”等熱點(diǎn)話題，與國(guó)內(nèi)外平臺(tái)商、咨詢公司、品牌商、零售商、技術(shù)服務(wù)商等共同探討中國(guó)數(shù)字營(yíng)銷(xiāo)與電商發(fā)展最佳實(shí)踐案例，助力在企業(yè)不確定環(huán)境中乘風(fēng)破浪。

會(huì)議熱點(diǎn)話題：

全球疫情重構(gòu)消費(fèi)品市場(chǎng)格局
云端“新常態(tài)”下的私域構(gòu)建，搶占品牌增長(zhǎng)新機(jī)遇
數(shù)字化營(yíng)銷(xiāo)新基建，構(gòu)筑品牌營(yíng)銷(xiāo)新勢(shì)力
社交時(shí)代，品牌如何玩轉(zhuǎn)“Z世代” 營(yíng)銷(xiāo)，實(shí)現(xiàn)逆勢(shì)增長(zhǎng)
“新常態(tài)”下的品牌CRM生態(tài)建設(shè)
搭建私域流量池，玩轉(zhuǎn)社群營(yíng)銷(xiāo)
CRM+小程序+社交零售，搭建私域零售閉環(huán)，重構(gòu)品牌新增長(zhǎng)
KOL種草營(yíng)銷(xiāo)助力品效合一
數(shù)字化助品牌“去網(wǎng)紅化”, 重塑品牌影響力
引領(lǐng)社交媒體新浪潮，創(chuàng)新品牌營(yíng)銷(xiāo)新通路
社交時(shí)代，品牌如何實(shí)現(xiàn)從內(nèi)容營(yíng)銷(xiāo)到私域運(yùn)營(yíng)的布局，依靠“創(chuàng)意智能”盤(pán)活流量，實(shí)現(xiàn)增長(zhǎng)

峰會(huì)時(shí)間：2020年11月19日-20日

大會(huì)地點(diǎn)：中國(guó)上海

大會(huì)主辦方：上海希為 ECV International

主辦方將提供：

2天會(huì)議同聲傳譯設(shè)備
紙質(zhì)會(huì)刊、APP電子語(yǔ)音材料
2天五星級(jí)酒店自助午餐券、茶歇以及五星級(jí)酒店提供的所有茶點(diǎn)

更多本次峰會(huì)詳細(xì)內(nèi)容，請(qǐng)登錄官方網(wǎng)站：http://www.ecvinternational.com/ChinaSocial+DigitalMarketingInnovationSummit2020/cn.html

聯(lián)系人：Ciking Zhao
電話：+86 21 8026 0707-803
郵箱：cikingz@ecvinternational.com

關(guān)于ECV International

上海希為（ECV International）是亞洲領(lǐng)先的國(guó)際高端商業(yè)峰會(huì)及活動(dòng)的主辦和承辦機(jī)構(gòu)，擁有近 200位行業(yè)研究及活動(dòng)策劃、運(yùn)營(yíng)專(zhuān)家，每年在全球舉辦約40場(chǎng)高端國(guó)際峰會(huì)，涉及零售、汽車(chē)、紡織、鞋業(yè)、物聯(lián)網(wǎng)、新科技等行業(yè)。

我們?yōu)槌^(guò)半數(shù)的財(cái)富 2,000 強(qiáng)企業(yè)提供專(zhuān)業(yè)的商業(yè)會(huì)議及咨詢服務(wù)，每年有超過(guò) 6,000 位來(lái)自戴姆勒、通用電氣、阿迪達(dá)斯、可口可樂(lè)、阿里巴巴、ABB等跨國(guó)公司、專(zhuān)業(yè)機(jī)構(gòu)及創(chuàng)新企業(yè)的決策人參加我們的會(huì)議和活動(dòng)。我們的使命是通過(guò)提供專(zhuān)業(yè)服務(wù)幫助客戶抓住發(fā)展機(jī)遇、迎接挑戰(zhàn)、實(shí)現(xiàn)全球范圍內(nèi)的可持續(xù)發(fā)展，進(jìn)而影響行業(yè)格局，引領(lǐng)行業(yè)未來(lái)

China “Social +“Digital Marketing Innovation Summit 2020 Will be Held in Shanghai

Keywords:digital marketing, smart retail, social media marketing, brand cross-border marketing, KOL marketing, new retail and new manufacturing, data marketing, AI, community operations, private traffic operation

In the current situation where COVID-19 is rapidly spreading, China's consumer market has entered a "new normal", where companies are forced to accelerate its business operation digitally and online. In the second half of 2020 and for some time to come, companies will enter a difficult recovery path. E-commerce live streaming, WeChat Official Account/mini-programs, community, social pooling, etc. have become a new track for enterprises to do business. It would be a common challenge for companies to meet the "new normal" of the cloud economy and build a new digital infrastructure via content marketing to the private operation, relying on "creative AI", live streaming, short video, community operation and other carriers to revitalize flow and improve conversion.

This summit will take place both ONLINE and in-person and focus on "insight on post-epidemic consumer behaviors", "social e-commerce", "private traffic operation" "E-commerce live-streaming", "social marketing", “KOLs”, "short-video marketing", "content marketing"…and discuss the best practices of digital marketing and e-commerce development in China along with domestic and foreign platform businesses, consulting companies, brands, retailers, technical service providers, etc. to help ride the waves in the uncertain environment of enterprises.

Highlights:

l Global epidemic reconstructs the consumer goods market structure
l Private domain construction under the "new normal" in the cloud economy, seizing new opportunities for brand growth
l Digital marketing new infrastructure boosts build a new brand marketing force
l How can brands do "Generation Z" marketing and achieve growth against the trend in the social era
l The Ecological Construction of Brand CRM under the "New Normal"
l How to build the private domain traffic pool and play social marketing
l CRM+ Mini-programs+ social retail, build a private retail closed loop and reconstruct brand new growth
l KOL stimulating purchasing desire drives combining product effectiveness
l Digitalization empower brands "de-influencer" and reshape brand influence
l Leading the new wave of social media and innovate new channels for brand marketing
l How brands can achieve the layout from content marketing to private domain operations, rely on "creative AI" to revitalize traffic and achieve growth in the social era

Attendees:

l President/Vice-president/CEO/COO
l CMO/Vice-president of Marketing/Marketing Director
l Ecommerce/Sales/Marketing Director
l Brand/Product Leader
l New Retail General Manager /Director/Leader
l CDO/CIO/IT Director/ Digital Transformation Project Leader
l Social Media Director/Manager
l Digital Marketing Director/Manager

Time: Nov. 19-20, 2020

Venue: Shanghai, China

Organizer: ECV International

We will provide:

Simultaneous interpretation device for 2-day conference
Brochure, recording materials
five-star buffet lunch coupons, tea breaks and all refreshments

More details, please visit our official website:http://www.ecvinternational.com/ChinaSocial+DigitalMarketingInnovationSummit2020/cn.html

About ECV International

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.

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