Gusto Luxe Review - October 2020

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舉報 2020-11-16

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Gusto Luxe joined Jing Daily for the panel talk “C-Beauty Secrets: Learnings From Cosmetics Brands”. Founding Partner Chloe Reuter discussed consumer preferences, the evolving demand for domestic and international colour cosmetics and skincare, and the local selling tactics western beauty players can tap to remain competitive, including peer-to-peer social selling, AR/VR try on, and livestream e-commerce.

Marvis’ first brand campaign in China was full of the creativity and artistic flair that the brand is known for. The campaign took the form of an interactive game on the brand’s WeChat account that showed followers how to explore 7 different worlds illustrated by local artists.

Consumers who engaged with the game could win limited edition illustrations to decorate their home, as well as e-coupons and products.

Harrods, the world's most luxurious department store, was excited to return to Shanghai Fashion Week with a whole new pop-up concept, The Harrods Studio.

During Fashion Week, The Harrods Studio incorporated three purpose-built studios, hosting conversations and creative sessions with industry leaders and insiders, all live-streamed on Harrods WeChat and Weibo. Three big themes guided the studio sessions; from the future of luxury, to how luxury can lead sustainability, to the global influence of Chinese designers.

Harrods guests, industry leaders and KOLs lead the conversations and creative sessions across three-studios, bringing engaging ideas and concepts to digital audiences.

Kids Around gives affluent parents a place to shop for their little mini me’s luxury fashion needs. The brand started its launch event with a 3-day pop up store that showcased luxury brands for kids and Double 11 promotions.

Mary Alice Malone, Founder and Creative Director of Malone Souliers once said, ‘I live very happily in contradiction, the tension of pull and push’ as she referenced the elements of empowerment and control innate to the high heeled shoe.

Such balance is reflected in the new Malone Souliers’ Shop, found in Lane Crawford’s Times Square flagship in Shanghai.

Rituals, the home and body brand from the Netherlands, officially announced 王霏霏 (Wang FeiFei) as its first brand ambassador in China. As a nationwide star of China’s dance world, Fei’s calmness and poise resonates with Rituals brand philosophy.

The Face Shop (TFS), the well-known Korean cosmetic brand under LG Group, launched a series of limited-edition products in collaboration with the famous artist Melanie Johnsson. A special designed giftbox, seeded to influencers, spread the messaging of the limited edition across the social media landscape.

ARKET launched the Nordic outdoor collection during the Double 11 sales festival, collaborating with WeChat media platform 'Kimo the Knowledge' to create a style guide for both male and female consumers.

Vivienne Westwood, together with EASTPAK, launched the new co-branded collection Save Our Oceans.

This sustainable collection, made from plastic bottles that pollute the ocean, recreates EASTPAK's classic design with the pioneering spirit of the British designer.

Gina Jin, a popular actress, wearing alice + olivia by Stacey Bendet, featured on the cover of Madame Figaro's October issue.

Missoma, a UK-based jewellery brand with a global vision, appointed Gusto Luxe to develop the brand’s strategic communications in China.

Crafted using 18ct gold and sterling silver, Missoma was one of the first brands to design demi-fine jewellery and to use gold vermeil.

Part of the Richemont Group, Watchfinder & Co, the premium luxury watch resource platform is working with Gusto Luxe to develop the communications strategy across the region to increase awareness for the intuitive tech and data-driven platform with bespoke content, finance and advisory concierge services.

Work will include executive profiling, corporate reputation, business-to-business communications and CSR and sustainability communications.

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