Gusto Luxe Review - December 2020

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舉報 2021-01-07

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The team let their creativity loose as we celebrated the holiday season in 2077 Cyberpunk Style. Santa dropped off iPads, phones, and travel vouchers which were given out as prizes during some friendly competition and lucky draws.

If this looks like your kind of party, make sure to check out our Careers page on the Gusto Luxe website www.gusto-luxe.com, we have many exciting open positions we’re looking to fill.

LOUIS XIII held a grand opening ceremony for its new boutique in Hangzhou Tower Shopping Mall. The boutique contains an invitation-only Eternity Room, which is a luxurious, discreet space reserved for VIP guests to preview exclusive limited editions and discover intimate tasting rituals and experiences in private.
In Shanghai, the brand partnered with the Shanghai Philharmonic Orchestra to play Symphony of Time at Shanghai Symphony Hall.

The Symphony of Time was kicked off by a Toast Master. Two LOUIS XIII cognac glasses were clinked together to make a toast, producing a very specific sound – G-sharp note – that represented the relation between LOUIS XIII and time, correlating with their slogan: Think A Century Ahead.

On behalf of our client Zimmermann we had to pleasure to host the SPRING 21 RTW press open house at the beginning of this month. The event was held at our Shanghai showroom — a space we’ve designed specifically to give our clients the unique opportunity for events just like this.

We invited media and influencers (KOLs) to attend the open house and see the exquisite collection up close, experiencing the signature craftsmanship of the brand first hand.

Attendees were also invited to an onsite fitting, where they could try on pieces and share the photos on their social media channels — generating great exposure for the brand and a buzz for the new collection.

We’re proud to have supported our client, the British Fashion Council in bringing the 2020 Fashion Awards to China through hosting an offline event event in both Shanghai and Beijing where the awards were livestreamed.

The events brought together key media, influencers, official partners of the British Fashion Council and artists to celebrate the 20 honorees of the 2020 FashionAwards.

The livestream event featured a 30 minute film highlighting the significant changes the fashion industry has endured during the past year, and shone the spotlight on those who made humanitarian efforts, adapted their business models and responded to their community’s needs.

On behalf of our client Maison Ala?a, we hosted several beautiful events to celebrate the launch of their Editions Collection in China.

No event in China today is complete without a digital component and these events all included livestreaming, influencers, driving content to commerce.

In Shanghai, we hosted an intimate community dinner with celebrities, influencers and community leaders.

Over dinner, Maison Ala?a CEO, Myriam Serrano, attended via livestream to deliver her greetings. Following dinner, Linda LI, one of China’s leading influencers livestreamed from the venue on YOOX NET-A-PORTER GROUP official Tmall Channel.

In Beijing, in collaboration with SKP, the Capital’s leading Luxury Mall, was a pop-up where we invited both media, KOLs (influencers) and artists to experience the collection first hand.

We are proud to announce we are working with one of our favourite sustainable brands: Gabriela Hearst. We have been appointed as Retained Integrated Communications Partner in China. "The move strengthens the Agency’s positioning as a leader in Strategic Communications for Sustainable Luxury Brands" says the media.

Sotheby’s presents The Art of Working from Home, a selling exhibition comprising a myriad of artworks created by members of Sotheby’s staff across Europe, Asia and the US. Sotheby’s Hong Kong presents over 50 works rooted in both western and eastern artistic practice, encompassing media as diverse as painting, sculpture, textile and photography.

The sale of these works will benefit Save the Children Hong Kong, which supports vulnerable children and their families across the Asia Pacific region through the pandemic.

Thomas Cook launched a campaign to prompt User Generated Content from their follower-base. The campaign was spread across various social media platforms and provoked Chinese travellers to download the Thomas Cook app as a result, driving further sales traffic to the iconic travel brand.

Do you know what the term ‘Ding Zhen’ refers to and why it should matter for global luxury brands?

The ‘Ding Zhen’ Effect refers to a young man, Ding Zhen, from Sichuan province, who recently turned social media sensation through his authentic, timely content.

He’s now signed as the official tourism ambassador of Litang, by the state owned Litang tourism company. So what can brands learn from this?

Read www.luxuryconversation.com to find out more.

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