Danone Wins Facebook Influential Brands Award with X Social
Cow & Gate HK and Nutricia HK were both honored as Facebook Most Influential Brands 2017 with X Social Group by Facebook Hong Kong based on the report “HK: 2017 Facebook Most Influential Brands” co-developed by Nielsen Taiwan and Facebook, recognizing brands’ continuous effort and venture to Facebook brand and video objective.
Cow & Gate HK and Nutricia HK winning Facebook Most Influential Brands Award 2017 with X Social Group
The report aims at revealing the awareness level and brand equity of local brands who adopt Facebook brand and video objective, as well as providing industry trends and insights for brand building practice in Hong Kong.
Winners of the awards were determined based on a combination of various aggregated data from Facebook internal data and Nielsen’s survey data in three criteria, namely impression on targeted reach, use of the right brand objective and use of the right format, creative & relevant content.
Cow & Gate HK and Nutricia HK have been incorporating mobile-first marketing strategies in their marketing objective and exploring more diversified opportunities including creative videos in their marketing effort to better engage target audience, facilitate their mobile experience, and thus heighten the brands’ digital influence. Being its media partner, X Social Group is proud to witness their success and will work closely to bring forth many more creative initiatives in the digital marketing arena.
Cow & Gate HK and Nutricia HK were honored as Facebook Most Influential Brands 2017 with X Social Group
The continuous effort of Cow & Gate HK and Nutricia HK in tapping into mobile-first marketing and video strategies have set them the forerunners in creating more effective and influential campaigns with the ever-changing mobile behaviors of audience.
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