紅色翅膀降臨 | 無二獲2021LIA華文創意獎
2021 London International Awards (LIA) Chinese Creativity has successfully come to an end on November 22nd, distributing 50 awards to honor the creativity in the advertising industry.
Zero2 Digital received a bronze award in Marketing Effectiveness for efforts on Wens Foodstuff’s A Million Poems for Meat campaign in China, among the 903 entries from more than 90 participants.
To date, this campaign has received a total of 16 recognitions including 1 Grand Award, 4 golds, 2 silvers and 4 bronzes at China Content Marketing Awards, 1 gold, 1 sliver and a shortlisted place for ROI and 1 bronze at TAPA.
It is a great honor for Zero2 Digital to receive the red winged statue that represents the world’s top creativity in the competitive advertising industry. Moreover, we are motivated to push ourselves to the next level.
LIA Chinese Creativity is the only global award show that celebrates the very best of Chinese-language creativity.
Established by London International Awards, LIA Chinese Creativity expands our legacy to recognise world-class advertising ideas conceived, written and produced in one of the world’s most prominent languages – Chinese.
With a high-calibre panel of the world’s top Chinese-speaking creatives, all entries will be judged to the same international standards as the LIA global show. Winners will be awarded a coveted Red Statue—the same iconic statue as the LIA Global Statue.What’s more, LIA Chinese Creativity winners are also included in Campaign Brief Asia’s Creative Rankings.
CASE RECAP
Wens Foodstuff
#A Million Poems for Meat
Bronze Marketing Effevtiveness - Foods
2021倫敦國際獎華文創意競賽，已于11月22日圓滿結束，最終頒發50座獎杯。
其中，無二憑借溫氏食品 #100萬首寫給肉的贊美詩# 項目，從90多家參賽公司的903件參賽作品中脫穎而出，榮獲市場實效類 銅獎一項。
此前，該案例已先后奪得金瞳獎全場大獎及金銀銅獎，金投賞銀銅獎，時報華文銅獎等共16項榮譽。
此番，無二能在更激烈的賽事競爭中，幸運榮得這對代表國際化水準的絢麗紅色翅膀，是深感榮幸，更是收獲了堅實邁向更廣闊未來的動力！
倫敦國際獎 (LIA) 華文創意是全球唯一表彰世界頂級華文廣告創意的獎項，由LIA倫敦國際獎所創立。
華文作為世界上最杰出的語言之一，倫敦國際獎華文創意，意旨突破我們的傳統局限，幫助全球更好的認識到華文的世界頂級廣告創意構思，文案撰寫和作品制作。
倫敦國際獎華文創意的評審團由世界頂級華文創意人組成，所有參賽作品按照倫敦國際獎全球獎項相同的國際標準進行評審。獲獎者將獲得夢寐以求的紅色雕像獎杯——采用與倫敦國際獎全球獎杯相同標志性雕像的設計。不僅如此，倫敦國際獎華文創意的獲獎者也會被列入亞洲創意排行榜。
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