Dentsu PR awarded Campaign AOY China PR Agency of the Year!

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舉報 2021-12-09

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Congratulations to Dentsu PR on winning Campaign AOY China PR Agency of the Year bronze award!

Launched in China in 2010, Dentsu PR integrated global networks and resources of Dentsu Group which enables the agency to deliver the most professional PR consulting and communication services to our clients. With the concept of "one Dentsu", Dentsu PR delivers powerful enterprise reputation management business, in collaborations with sister brands within the Group to keep up with the fast-evolving market.

Since 2016, Dentsu PR has further strengthened their core products and business strengths with integrated marketing communications and 3D reputation management focused on consulting that have won the agency long-term business with numbers of reputable clients.

As a brand in Creative service line of dentsu China and a part of the good force in dentsu, Dentsu PR innovated their ways to realize CCSV (Co-Creating Shared Value) in China. Dentsu PR launched the “good impact” project to drive the transformation from social value to commercial value for brands with spirits of mutual benefit while promote solutions of societal issues. With the application of CCSV & 3D RM model and customized diagnosis workshop initiated by Dentsu PR and their practices at scale in China market for years with global resources from Dentsu Group, “good impact” project crafts good storytelling and wins good reputation for businesses and brands, and creates truly sustainable values.

“We are very proud of Dentsu PR and thanks to everyone in the brand. So happy to see Dentsu PR’s strategy of focusing more on PR consultancy is fully recognized by the industry. We really do hope Dentsu PR can be a growth engine for our group with increasingly importance. Congratulations again to Dentsu PR team!” Keita Ishinawa, CEO of Creative dentsu China sends his best.

About Campaign AOY

Since the early 1990s, Campaign’s Agency of the Year awards have recognised inspiring leadership, management excellence, outstanding business performance, and overall achievements in advertising and brand communications. Campaign's AOY is the only programme to honour agency excellence at both local and regional levels. The programme includes awards for five regions within APAC—Australia and New Zealand, Greater China, Japan and Korea, South Asia and Southeast Asia—as well as the APAC Network of the Year Awards.

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