2022上海國際廣告獎案例類啟動征集！

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舉報 2022-03-15

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2022上海國際廣告獎案例類啟動征集！

2022上海國際廣告獎案例類現(xiàn)已啟動征集！/ SHIAF Awards 2022 Call for Entries！

在2021年底，上海市市場監(jiān)管局、市經(jīng)濟(jì)信息化委聯(lián)合發(fā)布了《關(guān)于推動上海市數(shù)字廣告業(yè)高質(zhì)量發(fā)展的指導(dǎo)意見》（以下簡稱《指導(dǎo)意見》），明確提出將上海建設(shè)為“國際數(shù)字廣告之都”的目標(biāo)以及提升“上海國際廣告節(jié)”規(guī)模影響。

At the end of 2021, Shanghai Municipal Administration for Market Supervision and Shanghai Municipal Commission of Economy and Informatization jointly issued the Guidelines on Promoting the High-quality Development of Digital Advertising Industry in Shanghai (“Guidelines”), in which it is mentioned explicitly to build Shanghai into the “Capital of International Digital Advertising” and enhance the scale and influence of Shanghai International Advertising Festival.

新賽年，2022上海國際廣告獎基于《指導(dǎo)意見》提出的目標(biāo)，在促進(jìn)數(shù)字廣告業(yè)發(fā)展、為品牌高質(zhì)量服務(wù)和加強(qiáng)國際交流三大方面對案例類賽道進(jìn)行了煥新升級。

Based on the goals in the Guidelines, SHIAF Awards 2022 has updated the standards for the case category in three aspects: to promote the development of digital advertising, to provide high-quality services for brands and to enhance international communication.

2022上海國際廣告獎案例類啟動征集！

圍繞服務(wù)建設(shè)“國際數(shù)字廣告之都”的目標(biāo)，組委會對數(shù)字廣告類別進(jìn)行了強(qiáng)化——優(yōu)化了效果營銷類別，將電子商務(wù)類別獨立出來并精簡了營銷技術(shù)賽道等措施，旨在更好地挖掘和鼓勵數(shù)字廣告營銷領(lǐng)域的優(yōu)秀案例和企業(yè)，促進(jìn)數(shù)字廣告業(yè)高質(zhì)量發(fā)展。

To serve the goal of building Shanghai into the “Capital of International Digital Advertising”, the Organizing Committee has reinforced the requirements for the digital advertising category, measures including optimizing the Effect Marketing category, separating the E-commerce category and streamlining the Foresight Technology category, aiming to better identify and encourage excellent cases and enterprises in the field of digital advertising marketing, and promote the high-quality development of digital advertising.

深耕品牌，營銷傳播賽道涵蓋快消品、耐用消費品、健康醫(yī)療保健等13個不同領(lǐng)域，為不同行業(yè)品牌展示具有引領(lǐng)性、啟發(fā)性的作品，更為品牌提供高質(zhì)量服務(wù)，幫助找到精準(zhǔn)的合作伙伴。

In order to facilitate strong brand presence, the upgraded Marketing and Communication category covers 13 different fields, such as FMCG, durable consumer goods and health care, etc., to display the leading and inspiring entries for brands in different industries, provide high-quality services for brands, and help them to pinpoint the best partners.

2022上海國際廣告獎推出中、英雙語賽道。參與英文賽道的作品將得到更多國際評委的評審，并與不同文化背景下的作品進(jìn)行比拼，加強(qiáng)國際交流。

Both Chinese and English are acceptable in application of SHIAF Awards 2022. Entries in English will be judged by more international judges and compete against entries from different cultural backgrounds all over the world, thus enhancing international exchanges.

2022上海國際廣告獎案例類啟動征集！