TopDigital2022評委說 | 西部數據創意內容副總裁Joel Davis
2022第十屆TopDigital創新營銷獎
評委說
#對營銷的理解
在數字經濟繁榮發展的當下，數字化營銷也迎來了變革和創新的重要節點。西部數據公司長期深耕數據存儲領域，不斷發掘數據價值，創造更多可能。隨著全世界約40%的數據都存儲于西部數據的產品中，我們堅持用創新賦能全球技術平臺，從消費者日常使用的設備，到邊緣存儲，再到云存儲。我們相信人類的潛力正與數字轉型相交融，通過深刻洞悉目標消費群體的需求變化，不斷探索出更符合時下潮流的營銷策略和模式，為消費者帶來更優質的體驗，實現數字營銷創新的更多可能。在TopDigital創新營銷盛典十周年之際，我謹代表西部數據衷心祝愿活動取得圓滿成功！
“As the digital economy booms, digital marketing has also arrived at a key point of change and innovation. Western Digital has long been committed to the data storage field, guided by our mission to unlock the potential of data by harnessing the possibility to use it. With 40% of the world’s data stored on Western Digital products, our innovation powers the global technology platform – from the devices consumers use every day, to the edge, to the foundation of the cloud. With a belief in human potential as it intersects with digital transformation, we continue to reach out to target consumers with innovative communications and marketing strategies in line with current trends. On behalf of Western Digital, I wish you a very successful 10th TopDigital Innovation Marketing Awards Ceremony.”
#企業介紹
西部數據始終致力于發掘數據價值，創造更多可能。憑借在閃存和 HDD 領域的整合積累，以及在內存技術領域的推進發展，西部數據持續突破創新，不斷推出強大的數據存儲解決方案，以支持全球數字化未來的遠大進程。同時，西部數據將可持續發展作為公司核心價值觀，深刻理解應對氣候變化的緊迫性，并積極實現科學減碳倡議組織（Science Based Targets initiative, SBTi）的宏偉減碳目標。
Western Digital is on a mission to unlock the potential of data by harnessing the possibility to use it. With Flash and HDD franchises, underpinned by advancements in memory technologies, we create breakthrough innovations and powerful data storage solutions that enable the world to actualize its aspirations. Core to our values, we recognize the urgency to combat climate change and have committed to ambitious carbon reduction goals approved by the Science Based Targets initiative.
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