Rogier Bikker受邀做客《上海站》播客
為何中國今年在戛納國際創意節表現平平？是作品質量不盡如人意，還是中國對打入國際舞臺不再充滿熱情？Media.Monks大中華區董事總經理Rogier Bikker受邀做客新一期《ShanghaiZhan上海站》播客訪談，分享對于這一話題的獨到見解。
Why was China almost a no-show at the Cannes Lions Festival of Creativity this year? Is it the quality of the work, or is it because China is no longer interested in participating on the global stage? Having just returned from the Cannes Lions, Rogier Bikker, Managing Director of Media.Monks Greater China, was invited to join in the latest episode of ShanghaiZhan to give his unique perspective.
在這期播客中，Rogier探討了戛納國際創意節對行業的重要性，及其能否為廣告商和代理機構帶來實際利益。他還聊到AIGC對戛納的影響以及中國在戛納的表現，并分享了本次戛納中他最喜愛的廣告。
Rogier discussed the significance of the Cannes Lions to the industry and its potential benefits for advertisers and agencies. He also talked about AIGC's impacts on the Cannes Lions and how China performed on the festival, and shared his favorite campaigns.
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