Media.Monks榮獲金瞳獎金獎及銀獎

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舉報 2023-09-25

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9月23日晚，2023金瞳獎內容盛典暨頒獎典禮于北京順利舉辦。此次，Media.Monks摩課士憑借《極越汽車機器人三里屯體驗中心數字體驗——喚醒數字共生體》及《Moxy宇宙，創世開玩》斬獲金獎、銀獎及入圍獎等多個獎項。

The 2023 China Content Marketing Awards (CCMA) ceremony was successfully held on 23rd September. With outstanding marketing cases JIYUE Robocar Experience Center’s Digital Experience——Step into a New World, with the ROBO AVATAR and Moxy Universe, Play Beyond, Media.Monks won several prizes including a gold, a silver, and two finalists.

極越ROBOVERSE體驗中心 JIYUE Experience Center

Media.Monks摩課士與極越共同打造了位于北京三里屯的極越ROBOVERSE體驗中心，為用戶打造線上到線下再返回線上的閉環沉浸式體驗，從體驗感上模糊現實與數字世界的界限，同時數據也將積極回傳幫助品牌吸取消費者意見，取得目標消費者洞察，從而更好地提升品牌體驗。

Media.Monks and JIYUE jointly created the "ROBOVERSE" JIYUE Experience Center at Beijing Sanlitun, which offers users an engaging online-to-offline experience. By blurring the lines between reality and the digital world, "ROBOVERSE" JIYUE Experience Center makes visitors part of the experience providing valuable data to JIYUE and making themselves feel more connected with the brand's story.

Moxy宇宙，創世開玩 Moxy Universe, Play Beyond

《Moxy宇宙，創世開玩》是由Media.Monks摩課士為Moxy酒店在亞太地區推出的全新品牌廣告，混合現實與AR技術，打破虛擬與現實次元壁，為旅行者打造增強現實體驗。在Moxy宇宙中，旅行者能夠無拘無束，自由表達自我，建立專屬虛擬形象，并與自己的虛擬形象在酒店的柜臺、酒吧、健身房等各個角落進行線下互動，獲得別樣精彩的入住體驗。

Moxy Hotels launched the innovation campaign Moxy Universe, Play Beyond, which leverages the possibilities of mixed reality into a kind of augmented reality experience in Asia Pacific by Media.Monks. With Moxy Universe, people can freely express themselves, create their avatars, and interact with them offline at various places such as check-in counters, bars, and gyms, creating their own experiences.

感謝金瞳獎對Media.Monks摩課士的認可。作為科技先導數字至上的數字創意代理商，Media.Monks摩課士將繼續用科技、創意和數字手段賦能傳播。

Thanks for the recognition of CCMA for Media.Monks. As an outstanding digital-first creative agency, Media.Monks will remain committed to leveraging its exceptional creativity, technical and digital prowess to unlock growth in communication.

關于金瞳獎

About CCMA

金瞳獎是中國知名創意與營銷獎項，旨在對內容營銷領域進行商業價值認定。自2011年開創以來，金瞳獎從始至終堅持以內容為本源，以各類媒介及內容創意為維度，全方位地呈現不同媒介所涉及的不同的內容營銷模式。

China Content Marketing Awards (CCMA) is a prestigious event celebrating advertising, marketing, and digital content in China, aiming to acknowledge commercial value in the field of content marketing. Since its inception in 2011, CCMA has consistently adhered to the principle of valuing content, using various mediums and content creativity as dimensions, comprehensively presenting diverse content marketing models involved in different media.

更多信息，請訪問金瞳獎公眾號。

For more information, please visit CCMA's official WeChat account.

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