蘇銘天爵士出席第三十五次上海市市長國際企業家咨詢會議（IBLAC）
近日，S4 Capital及Media.Monks摩課士創始人兼執行董事長蘇銘天爵士（Sir Martin Sorrell）出席在上海舉行的第三十五次上海市市長國際企業家咨詢會議（IBLAC）。本次會議以“變局與新機：建設更具活力與韌性的國際大都市”為主題，來自全球15個國家的超過40位國際頂尖企業家齊聚上海，探討科技革命與產業轉型背景下的城市新發展，表達對世界經濟的直接感受、對全球變革的深刻領悟，為上海高質量發展和現代化建設貢獻真知灼見，推動上海與國際企業深化合作，共謀發展。
Recently, Sir Martin Sorrell, the founder and executive chairman of S4 Capital and Media.Monks, attended the 35th International Business Leaders' Advisory Council (IBLAC) meeting held in Shanghai. Themed on "Changes and new opportunities: making Shanghai a more robust and resilient international metropolis", this meeting solicited suggestions and ideas from nearly 40 companies' executives from 15 countries worldwide. The attendees engaged in discussions about new urban development in the context of technological revolution and industrial transformation. Through this meeting, they shared firsthand experiences of the global economy and gained profound insights into global transformations. Their contributions offered valuable perspectives to bolster Shanghai’s high-quality development and modernization efforts while fostering enhanced cooperation between Shanghai and international businesses towards mutual progress.
蘇銘天爵士對上海發展提出獨到見解。他認為，當前全球供應鏈格局的調整，正為上海產業升級帶來新機遇。他談到，“現在的世界和以前很不一樣，供應鏈需要多元化，這不僅因為地緣政治，也因為氣候變化。這導致現在國際企業很注重平衡。以中國在世界經濟中的占比，跨國企業對中國市場的興趣不會減退。”Sir Martin Sorrell had unique insights into Shanghai's development. He believed that the current global realignment of supply chains is bringing new opportunities for Shanghai's industrial upgrade. He commented, "The world now is very different from before; supply chains need diversification, not only due to geopolitical factors but also because of climate change. This has led to international companies emphasizing balance. Considering China’s proportion in the global economy, multinational corporations' interest in the Chinese market will not diminish."
此外，蘇銘天爵士在會上表示：“作為以科技為先導的新型創意營銷公司，S4 Capital及旗下Media.Monks摩課士在科技和數字轉型方面享有極高聲譽。自成立以來，我們有幸協助國際知名科技企業樹立品牌形象。同時，我們深感榮幸能夠繼續助力上海，進一步提升其全球品牌形象。”?
In addition, Sir Martin Sorrell stated during the meeting, "S4 Capital and Media.Monks are a tech-driven, contemporary digital advertising, marketing, and technology services company with a strong reputation in technology and digital transformation. Since our inception, we have had the privilege of aiding the world's largest and most prominent tech giants in building their brand identities. We are deeply honored to continue supporting and investing in the further enhancement of Shanghai's global brand image."
蘇銘天爵士還強調了人工智能技術在商業中的關鍵作用。人工智能徹底改變了生產效率，將視覺化和文案撰寫等領域需要數周完成的任務縮短為幾小時。同時，它實現了前所未有的超個性化定制內容，使企業能夠量身定營銷傳播活動，提高客戶參與度。此外，在媒體規劃和購買方面，算法正在取代傳統網絡，降低成本，優化數字時代的廣告策略。人工智能對效率和創新的影響顯而易見，它讓先進的解決方案更易得，并推動知識民主化，打破等級制度，促進合作，塑造了商業領域高效互聯的未來。
Sir Martin Sorrell also highlighted the pivotal role of AI technology in business. AI has revolutionized productivity, turning weeks-long tasks into mere hours in areas like visualization and copywriting. It enables unprecedented hyper-personalization content, empowering businesses to tailor communications and marketing campaigns, enhancing customer engagement. In media planning and buying, algorithms are replacing traditional networks, cutting costs and refining strategies for the digital age. AI’s impact on efficiency and innovation is evident, making advanced solutions more accessible. AI also promote the democratization of knowledge, breaking hierarchies, fostering collaboration, and shaping a highly efficient, interconnected future in the business landscape.
S4 Capital與Media.Monks摩課士始終秉持對上海發展前景的信心，愿借助上海市市長國際企業家咨詢會議這個著眼未來的合作型論壇，繼續為上海建設具有世界影響力的國際大都市獻計獻策，與上海一起實現可持續發展。
S4 Capital and Media.Monks continue to have strong confidence in the development prospects of Shanghai. Through this forward-looking cooperative platform of the IBLAC, S4 Capital and Media.Monks are willing to contribute ideas and suggestions to help build Shanghai into a globally influential international metropolis, working alongside Shanghai to achieve sustainable development.
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