職位描述 Job Description

PLTFRM seeks a talented and innovative AI-Based Copywriter to join our dynamic creative team. The ideal candidate will use AI tools to craft compelling and engaging copy for social media platforms and digital campaigns to drive engagement and reach KPI for our clients in the FMCG fresh food, food products, beverages, and spirits industries.

PLTFRM正在尋找一位才華橫溢、富有創新精神的基于AI的文案設計師加入我們的創意團隊。理想的候選人將利用AI工具為我們快速消費品、新鮮食品、食品產品、飲料和酒類行業的客戶在社交媒體平臺和數字營銷活動創作引人入勝的文案，以推動互動并實現KPI目標。

KEY RESPONSIBILITIES

-Use AI-powered writing tools to generate creative and engaging copy for social media.

-Conduct research to understand client industries, target audiences, and competitive landscapes.

- Contribute to brainstorming sessions and provide creative input for campaign strategies.

-Collaborate closely with the marketing  creative team, including copywriters and motion designers, to ensure cohesive and impactful designs.

- Stay updated with the latest design trends, AI technologies, and industry best practices to keep our work fresh and competitive.

- Manage multiple projects simultaneously, ensuring timely delivery and adherence to brand guidelines.

-使用基于AI的寫作工具創作富有創意和引人入勝的社交媒體文案。

-開展研究以了解客戶所在行業、目標受眾和競爭環境。

-參與頭腦風暴會議，為活動策略提供創意建議。

-與營銷創意團隊（包括文案和動畫設計師）緊密合作，確保設計統一且具有影響力。

-緊跟最新設計趨勢、AI技術和行業最佳實踐，確保我們的作品始終新穎且具有競爭力。

-同時管理多個項目，確保按時交付并符合品牌指南。

QUALIFICATIONS

- Proven experience as a Copywriter or similar role, with a portfolio showcasing engaging digital content across various platforms.

- Proficiency in social media platforms (Red, Douyin, WeChat, Weibo, Bilibili, Zhihu, etc.) and content management tools.

-Proficiency in AI-based writing tools and technologies.

-Exceptional  writing, editing, and storytelling skills, with an eye for visual design.

- Strong understanding of digital marketing and content strategy.

- Ability to adapt tone and style to different brands and audiences.

- Fluent in Chinese and English.

-擁有文案或類似職位的豐富經驗，并具備展示在多個平臺上創作引人入勝的數字內容的作品集。

-精通各大社交媒體平臺（如小紅書、抖音、微信、微博、B站、知乎等）和內容管理工具。

-熟練使用基于AI的寫作工具和技術。

-出色的寫作、編輯和故事敘述能力，并具備良好的視覺設計眼光。?-深刻理解數字營銷和內容策略。

-能夠根據不同品牌和受眾調整語調和風格。

-流利的中文和英文能力。

We are a Franco-Chinese creative agency founded in 2012.  We specialise in brand strategy, digital marketing, and e-commerce consultancy. We deliver innovative and impactful campaigns that translate into sales for our clients. We collaborate primarily with international FMCG brands in the wine, spirits, food, wellness, and personal care industries.

Our team thrives on creativity, collaboration, and pushing boundaries to produce award-winning works.

我們是一家成立于2012年的中法創意公司，專注于品牌戰略、數字營銷和電商咨詢。我們提供創新且富有影響力的營銷活動，幫助客戶實現銷售增長。我們的主要合作伙伴是國際快消費品牌，涵蓋酒類、食品、健康和個人護理等行業。 我們的團隊秉承創意、協作和突破邊界的精神，致力于打造獲獎作品。

Check out our work at www.pltfrm.cn. If you like what you see and are a creative copywriter with a strong command of AI-based tools, we would love to hear from you. Please send your CV, portfolio, and cover letter detailing your experience and vision for the role to [[hr@pltfrm.cn]]. 

查看我們的作品：www.pltfrm.cn。如果您喜歡我們的作品，并且是一位富有創意并且精通基于AI工具的文案，我們非常期待聽到您的聲音。請將您的簡歷、作品集以及詳細闡述您經驗和職位愿景的求職信發送至 [[hr@pltfrm.cn]]。