職位描述 Job Description

Job Summary

We are seeking a Senior Strategist to act as the strategic backbone of our brand team. You will develop compelling campaign strategies, deliver data-driven insights, and collaborate across disciplines to solve complex brand challenges. Your expertise will shape creative briefs, client presentations, and industry-leading solutions.

Key Responsibilities

- Craft campaign & communication strategies aligned with business/brand goals.

- Lead research (qualitative/quantitative) and translate insights into actionable plans.

- Build persuasive narratives for client presentations and workshops.

- Represent the strategy team in client meetings, delivering expert POVs.

- Mentor junior members and guide cross-functional teams (creative, data, social).

- Deputize senior leaders in pitches and new business initiatives.

- Brief creative teams with clarity, ensuring strategies inspire standout work.

- Analyze industry trends and media landscapes to tailor innovative solutions.

- Contribute to awards submissions and case studies.

Requirements

- Experience: 4-6 years (3+ in advertising/communications, 1+ in strategy/planning).

- Mastery in English (reading/writing); bilingual Mandarin a plus.

- Proven ability to lead projects independently (2-3 simultaneously).

- Expertise in brand-building techniques (purpose, archetypes, etc.).

- Strong research, storytelling, and workshop facilitation skills.

- Mindset: Creative problem-solver, collaborative, and client-ready.

- Preferred: Experience in a global agency or complex industry verticals (e.g., FMCG).