豐田超級(jí)碗廣告：快上車(chē)！還有座

數(shù)英評(píng)分

收藏54 評(píng)論2

舉報(bào) 2020-02

掃描,分享朋友圈

豐田汽車(chē)常常以其強(qiáng)悍的性能折服用戶。在今年的超級(jí)碗廣告中，豐田推出豪華7座SUV漢蘭達(dá)（Highlander）的廣告，以各種電影中出現(xiàn)的驚險(xiǎn)場(chǎng)景為鋪墊，彰顯漢蘭達(dá)在關(guān)鍵時(shí)刻大空間的優(yōu)點(diǎn)。

片中出現(xiàn)了生化危機(jī)、外星生物入侵、西部牛仔PK的驚險(xiǎn)場(chǎng)景，在撤離時(shí)因?yàn)槿鄙佟白T”或“坐騎”空間不夠，而不得不“犧牲”掉某個(gè)人。但是在這一時(shí)刻，經(jīng)常在電影中扮演特工角色的加拿大女演員寇碧·史莫德斯（Cobie Smulders），駕駛著漢蘭達(dá)SUV閃亮登場(chǎng)，輕松一句：“還有座，快上車(chē)！”，成功在各種危急關(guān)頭解救即將要被“犧牲掉”的那些人。

廣告一開(kāi)始便是生化危機(jī)的既視感，在綠油油的生化氣體即將吞沒(méi)他們的時(shí)候，撤離車(chē)輛居然坐不下了？然后她們就不得不舍棄一位同事……

就在這時(shí)，寇碧駕駛著漢蘭達(dá)SUV帥氣登場(chǎng)：“上車(chē)吧！還有座。”

鏡頭轉(zhuǎn)到了西部世界的牛仔追逐大戰(zhàn)，同樣是撤離時(shí)準(zhǔn)備犧牲一個(gè)人，同樣是寇碧駕駛著漢蘭達(dá)SUV帥氣登場(chǎng)：“上車(chē)吧！還有座?！?/p>

同樣的橋段也在下面的外星生物入侵大戰(zhàn)中再現(xiàn)……

為了全面表現(xiàn)SUV的全地形性能，城市道路也毫不遜色的漢蘭達(dá)甚至出演了街頭苦情離別戲的道具。

盡管外星人依然窮追不舍，盡管車(chē)上已經(jīng)坐了五個(gè)人，漢蘭達(dá)SUV依然輕松甩掉外星人。

Credits

Chief Creative Officer: Jason Schragger
Executive Creative Director: John Payne
Creative Director: Matt Davis, Mark Carolan
ACD Art Director: Leo Borges
Sr. Copywriter:Craig Ross
Design Director:Vicente Silva
Director of Resource Management:Jill Savage
Chief Operating Officer:Lalita Koehler
Group Director of Content Production:Sara Seibert
Executive Producer:Pamela Parsons
Senior Producer:Kathy Lippincott
Senior Music Supervisor:Kristen Hosack
Director Of Project Management:Angela Montoya
Project Manager:Arianna Doykos
Project Manager:Tara Allen
Managing Director:Al Reid
Management Director:Erica Baker
Group Account Director:Courtney Husk
Account Director:Amanda Breaux
Account Supervisor:Sophie Turner
Account Executive:Gustavo Vargas
Assistant Account Executive:Natasha Walker
Chief Strategy Officer:Mark Turner
Managing Director/Strategy & Insights:Don Longfellow
Group Strategic Planning Director:Evan Ferrari
Director/Connection & Insight Strategy:Danny Litwak,
Strategist:Emily Hudson
Director of Product Information:Matt Hardesty
Product Information Specialist:Travis Ray
Executive Communications Director:John Lisko
Group Media Director:Tom Scott
Media Director:Tony Shan, Janet Waters
Associate Media Director:Jayson McKeon
Director of Public Relations:Kimberly Harms
Group Director, Earned Media & Public Relations:Jana Hartline
Director, Broadcast Traffic:Nadzyah Guillermo
Traffic Operations Manager:Reggie Holling
Director, Business Affairs:Linda Daubson
Sr. Business Affairs Manager:Mimi Hirsch
Business Manager:Ryan Lizama
Talent Payments Manager :Zaki Hashem
Client Name(s):Toyota Motor North America, Inc.
Group Vice President, Marketing:Ed Laukes
VP/Vehicle Marketing and Communications:Cynthia Tenhouse
General Manager:Joseph Moses
Senior Manager:Angie White
Manager:Kathi Jenkins
Planner:Yash Shah
Planner:Joanie Swearingen,Erin Doughty
PRODUCTION COMPANY:Ruffian
FOUNDER/EXECUTIVE PRODUCER:Robert Herman
HEAD OF PRODUCTION:Sheila Eisenstein
LINE PRODUCER:Nick Landon
DIRECTOR, DIRECTOR OF PHOTOGRAPHY:Trent Opalach
EDITING COMPANY:Exile
EXECUTIVE PRODUCER:CL Weaver
SR. PRODUCER:Michael Miller
PRODUCER:Dale Nichols
EDITOR:Connor O'Neil
ASSISTANT EDITOR:Rex Lowry
COLOR ARTIST:Mark Gethin
COLOR PRODUCER:Diane Valera
SPECIAL EFFECTS/FINISH:ALT VFX
EXECUTIVE PRODUCER:Chris Fieldhouse
SR VFX PRODUCER:Celeste Fairlie
SHOOT SUPERVISOR/FLAME ARTIST:Dave Edwards
VFX SUPERVISOR:Colin Renshaw
VFX SUPERVISOR:Andrew Hellen
VFX PRODUCTION MANAGER:Jayce Attewell
ANIMATION & RIGGING TD:Jordan McInnes
LEAD ANIMATOR:Chris Rentoul
3D ANIMATOR:John Trudgian
3D ANIMATOR:Kerrie Moss
RIGGING TD:Aleisha Moran
3D MODELLER:Mitchell Robinson,Nathan Rule
LIGHTING & LOOK DEV ARTIST:Martin Kindle
LIGHTING & LOOK DEV ARTIST:Jamie White
FX TD ARTIST:Nick Angus,Sina Rahimpour
ENVIRONMENT ARTIST:Michael Cox
LEAD 2D COMPOSITOR:Matt Chance
2D COMPOSITOR:Mitchell Kehn
SENIOR COMPOSITOR:Murray Smallwood, Phil Outen
CONCEPT ARTIST:Simon Cowell, Harry Gold
IO/VFX ASSISTANT:Ethan Vellacott
MUSIC COMPANY/UNDERSCORE:Search Party Music
COMPOSER:Sven Faulconer
ORCHESTRATOR:Jordan Cox
EXECUTIVE PRODUCER:Winslow Bright
MUSIC COMPANY/IN CAR MUSIC:APM
TITLE:"Love Is The Reason"
SOUND DESIGN:Source Sound
SOUND DESIGNER:Charles Deenan
MIX:LIME STUDIOS
Audio Engineer,Loren Silber
Executive Producer:Susie Boyajan
Senior Producer:Kayla Phungglan
PR PHOTOGRAPHER: Chris DeLorenzo