可口可樂 - 2010上海世博會可口可樂展館 體驗網站
URL: http://pavilion.expo.cn/e1022/ssize/htm/index.html
Coca-Cola online pavilion for Shanghai 2010 Expo emphasized several animated roles and exciting interactive experiences to express its “Happiness Trip” theme. It mainly invites guests to play the interactive games in Coca-Cola online pavilion. Professional interactive techniques have been applied into each part which combined the cartoon roles with 3D pavilion spaces effectively. The “Happiness Factory” will definitely attract all the guests.
Amber communication Successfully promoted the Coca-cola Happiness Factory 3D virtual pavilion through the established 2010 Shanghai EXPO online platform and SNS and gained an accumulative traffic of 10 million+ single IP visitations to the site within 60 days and contributed directly to the EXPO Coco-cola pavilion of being the Top 5 among the EXPO corporate pavilions
2010上海世博會可口可樂館網上展館整體網站的創意規劃設計制作。
品牌“體驗”要求明確, 不能流于簡單的三維游覽或建筑3D漫游介紹, 必須由角色鮮明的精彩動畫, 豐富有趣的交互體驗來表達“歡樂”之旅的主題。基于“永不落幕的網上世博會”的概念, 將使品牌傳播的時間和影響力得以無限延伸。
PV/UV
瀏覽人數始終位于網上展館企業館類別榜首, 并以優勢領先。
上線首日關注度高, 同一用戶多次重復瀏覽。
每次更新或者增加新的flash交互游戲, PV及UV值都會有一個峰值增長。
英文版上線后, PV及UV值有增長趨勢。
截至10月底, PV數值逼近700萬。
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