耐克：疫情阻止我們出門，但無法阻止我們運(yùn)動(dòng)

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舉報(bào) 2020-04

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耐克：疫情阻止我們出門，但無法阻止我們運(yùn)動(dòng)

新冠病毒席卷全球，各項(xiàng)活動(dòng)和比賽都因此暫停或取消。因?yàn)闊o法外出活動(dòng)，這無疑給那些運(yùn)動(dòng)員和運(yùn)動(dòng)愛好者造成一定挑戰(zhàn)。面對(duì)疫情，耐克先發(fā)起了“Play for the World”戰(zhàn)役，號(hào)召用戶在家鍛煉，并于近期聯(lián)合代理商W+K 波特蘭推出廣告片“You Can't Stop Us”，致敬那些疫情期間在家運(yùn)動(dòng)的人們。

廣告片中出現(xiàn)一些明星運(yùn)動(dòng)員，包括籃球巨星LeBron James、索馬里拳擊手Ramla Ali和沙灘排球明星Sara Hughes等。

You Can't Stop Us

視頻文案
To those playing in living rooms
向那些在客廳運(yùn)動(dòng)的人致敬
To those playing in kitchens
向那些在廚房運(yùn)動(dòng)的人致敬
To those playing in bedrooms
向那些在臥室運(yùn)動(dòng)的人致敬
To those playing in driveways
向那些在車道運(yùn)動(dòng)的人致敬
To those playing in basements
向那些在地下室運(yùn)動(dòng)的人致敬
To those playing in hallways
向那些在走廊運(yùn)動(dòng)的人致敬
We may not be playing together
我們可能無法一起運(yùn)動(dòng)
We may not be playing for our countries yet
我們可能也無法為國家而戰(zhàn)
We may not be playing for giant crowds
無法為觀眾而戰(zhàn)
But today we're playing for 7.8 billion people
但現(xiàn)在我們正在為78億人而戰(zhàn)
This is our chance
這是我們機(jī)會(huì)
Play for the world
為世界而戰(zhàn)

耐克：疫情阻止我們出門，但無法阻止我們運(yùn)動(dòng)

CREDITS:
Agency: Wieden + Kennedy Portland
Creative Directors: Alberto Ponte, Ryan O’Rourke
Copywriter: Alex Romans
Art Director: Miguel Gonzalez
Executive Producers: Jake Grand, Krystle Mortimore
Producer: Emily Knight
Associate Producer: Shani Storey
Sr. Business Affairs Manager: Maureen Doyle
Group Brand Director: Andre Gustavo
Brand Director: Kate Rutkowski
Brand Manager: Steve Smith
Group Strategy Director: Paula Bloodworth
Group Media Director: Daniel Sheniak
Associate Media Director: Brian Goldstein
Creative Operations Manager: David Ramirez
Integrated Traffic Managers: Sabrina Reddy, Billy Mucha
Executive Design Producer: Alicia Kuna
Design Producer: Michael Rosenau
Studio Designer: Mitch Wilson

EDITORIAL
Company: Joint Editorial
Editor: Jasmine McCullough
Editorial Consultant: Tommy Harden
Assistant Editor: Andrea Seider
Post Producer: Annie Rosick
Executive Producer: Leslie Carthy

VFX
VFX Company: Joint Editorial
Flame Artist: Edward Lopez
Colorist: Jasmine Vazquez
VFX Producer: Rebekah Koerbel
VFX Executive Producer: Bugs Russell

MIX
Mix Company: Joint Editorial
Audio Mixer: Natalie Huizenga
Producer: Annie Rosick

MUSIC SUPERVISION
Company: Walker
Senior Executive Producer: Sara Matarazzo
Executive Producer: Stephanie Pigott
Producer: Danielle Soury

MUSIC
Mychael Danna, “The Streak” from the Moneyball OST Courtesy of Sony Pictures