百加得個(gè)性化定制視頻：制作獨(dú)一無二的專屬音樂！

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舉報(bào) 2019-08

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Bacardi - Beat Machine

音樂是人們自我表達(dá)的一種形式。基于這洞察，世界最大的家族私有的烈酒廠商百加得（Bacardi）于近日在YouTube上發(fā)布了一支神奇的視頻。將視頻變成了一個(gè)節(jié)拍器，使觀眾可以自由地創(chuàng)作歌曲。

利用YouTube上的快進(jìn)功能，并通過鍵盤上的數(shù)字1-10使用戶可以在Major Lazer和Anitta創(chuàng)作的歌曲《Make It Hot》上實(shí)現(xiàn)個(gè)性化定制。

據(jù)悉，該活動(dòng)在上線一周內(nèi)就獲得了3700多萬的媒體參與度，用戶累計(jì)時(shí)長(zhǎng)452,088秒。平均觀看時(shí)間為26秒，是整支視頻的長(zhǎng)度。

Credits：
Advertising Agency: BBDO, New York, USA
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Marcos Kotlhar
Executive Creative Director: Danilo Boer
Associate Creative Director: Gabrielle Attia
Associate Creative Director: Bruno Borges
Senior Project Manager: Noreen Masih
Head of Integrated Production: David Rolfe
Executive Producer: Sofia Handler
Producer: Molly Ross
VP, Production Services Director: Jessica Nugent
Sr. Business Affairs Manager: Kathy Bannon
Music Producer: Julia Millison
Executive Vice President, Senior Account Director: Steven Panariello
Vice President, Account Director: Josh Goodman
Account Manager: Meghan Wood
Account Executive: Aimee Chimera
Social Manager: Clare McGough
Senior Vice President, Group Planning Director: Jessica Strode
Senior Vice President, Group Planning Director: Steve Panawek
Communications Planning Director: Jen Leung
Communications Planner: Ali Goldsmith
Production Company: Stink
Director: Jovan Todorovic
Managing Director: Jeff Baron
Executive Producer: Fran McGivern
Head of Production: Nick Fuller
Producer: Mark Walejko
Production Supervisor: Tavo Mu?oz
Production Supervisor: Giovanna Giangregorio
Commercial Coordinator: Shawn Vincent
Director of Photography: Stuart Winecoff
1st Assistant Director: Monty Greenlee
Stylist: Coco Cassibba
Stylist: Celia Arias
Groomer: Thomas Dunkin
Choreographer: Calvit Hodge
Editorial: Final Cut
Editor: Joe Guest
Assistant Editor: Lucas Moesch
Producer: Penny Ensley
EP: Sarah Roebuck
Music House: Sound Tree
Head of Music Production: Luis Almau
MD/Producer: Jay James
Sound Post: Sonic Union
Mix Engineer: Steve Rosen
Senior Producer: Patrick Sullivan
Studio Director: Justine Cortale
Post VFX: Blacksmith
VFX Supervisor/Lead Compositor: Daniel Morris
Compositors: Margolit Steiner, Jacob Coy, Jacob Slutsky, Eric Concepcion, Yebin Ahn
CG Artists: Tuna Unalan, Vitaliy Burov
EP: Charlotte Arnold
VFX Producer: Tina Chen
Color: The Mill
EP: Andrew Sommerville
Producer: Evan Bauer
Colorist: Mikey Rossiter
Color Coordinator: Blake Rice
Bacardi Pass The Beat – Social Credits
Production Company: BBDO Studios
Director: Andrew Osborne
DP: Tinx Chan
Producer: Raven Jensen
"How-To" Beat Machine Video
Studio Lead:Michael Gentile
Studio Producer: Andre Rowe
DP: Billy Siegrist
Studio Producer: Luke Butler
Editor / Animator: Alex Lubars