Back To School Essentials
據調查，在美國，每年大約有15000名兒童在與槍支有關的事件中死亡或受傷。人們似乎已經將這件事看做了一種常態，并開始教育孩子們如何在校園槍擊事件中保護自己，而不是教育孩子們停止校園槍支暴力。
美國分盈利公益反對槍支暴力組織Sandy Hook Promise洞察到這一事實，并推出了一支短片。講述了當學生們返校時，學校制定了一系列新的規定，但隨著一名槍手出現，平靜被打亂。學生們不得不利用自己的經驗拯救自己的生命。
在視頻最后，Sandy Hook Promise貼出了警示：回到學校后只有一件事是必須要了解的，那就是了解槍手，并在他們開槍之前阻止他們。
Sandy Hook Promise希望借助這支短片告訴人們：如果早期就預防和進行教育，槍支暴力是完全可以避免的。
項目信息
品牌/廣告主
Sandy Hook Promise
營銷機構
Creative Agency 創意代理商
BBDO 天聯廣告 紐約
參與者
獎項榮譽
2021
Cannes Lions
Health&Wellness | Non-profit / Foundation-led Education & Awareness
Bronze
2021
Cannes Lions
Social and Influencer | Cultural Insight
Silver
2021
Cannes Lions
Film | Cultural Insight
Silver
2021
Cannes Lions
Social and Influencer | Social Film
Gold
2021
Cannes Lions
Film Craft | Casting
Silver
2021
Cannes Lions
Film | Not-for-profit / Charity / Government
Bronze
2021
Cannes Lions
Social and Influencer | Organic Reach & Influence
Bronze
2021
Cannes Lions
Film Craft | Script
Bronze
2021
LIA
Music & Sound | Music Original - Score
Finalist
2021
The One Show
Creative Effectiveness | Creative Effectiveness | Non-Profit / Charity
Gold Pencil
2021
The One Show
Creative Effectiveness | Creative Effectiveness | Non-Profit / Charity
Best of Discipline
2020
D&AD Awards
Direction | Film Advertising
Graphite Pencil
2020
D&AD Awards
Film Advertising | Social Commercials over 30 seconds
Yellow Pencil
2020
D&AD Awards
Film Advertising | Writing for Film Advertising
Yellow Pencil
2020
D&AD Awards
Media | Use of Film
Graphite Pencil
2020
The One Show
Social Media | Craft | Use of Visuals
Silver Pencil
2020
The One Show
Branded Entertainment | Short Form Video | Single
Gold Pencil
2020
The One Show
Public Relations | Media Relations
Gold Pencil
2020
The One Show
Cultural Driver | Cultural Driver
Bronze Pencil
2020
The One Show
Film | Online Films & Video | Long Form | Single
Gold Pencil
2020
The One Show
Moving Image Craft | Use of Music | Original Music
Merit
2020
The One Show
Social Media | Social Post | Single
Gold Pencil
2020
The One Show
Moving Image Craft | Direction | Single
Silver Pencil
2020
The One Show
Film | Television & VOD | Long Form | Single
Silver Pencil
2020
The One Show
Health, Wellness & Pharma | Film | Health & Wellness
Merit
2020
The One Show
Public Relations | Current Event Response
Gold Pencil
2020
The One Show
Health, Wellness & Pharma | Branded Content
Merit
2020
ADC Awards
Advertising | Television / Film / Online Video | Online | Single
Gold Cube
2020
ADC Awards
Advertising | Design for Good | Advertising | Single "
Bronze Cube
2020
ADC Awards
Advertising | Branded Content / Entertainment | Online Video / Short Form
Gold Cube
2020
ADC Awards
Advertising | Craft in Video | Direction | Single
Bronze Cube
2020
ADC Awards
Advertising | Craft in Writing | Online / Social | Single
Silver Cube
2020
The Webby Awards
Advertising, Media & PR | Best Viral PR Campaign
Winner
2020
The Webby Awards
Social | Public Service & Activism (Video)
Nominee
2020
The Webby Awards
Advertising, Media & PR | Best Viral PR Campaign
People’s Voice Winner
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