英特爾發(fā)布全新視頻互動(dòng)網(wǎng)站, 力推睿頻加速新技術(shù)
URL: http://minisite.youku.com/tbcore/
英特爾中國(guó)3月28日, 在優(yōu)酷平臺(tái)上發(fā)布了全新互動(dòng)網(wǎng)站, 推廣睿頻加速技術(shù)。
網(wǎng)站以創(chuàng)新的方式將病毒視頻與攝像頭交互體驗(yàn)完美的結(jié)合起來(lái);
視頻通過(guò)一個(gè)聰明的變色龍, 在主人女友憤怒的情況下, 機(jī)智應(yīng)變的故事, 巧妙的講述了睿頻加速技術(shù)在關(guān)鍵時(shí)刻, 隨需應(yīng)變的特點(diǎn);
同時(shí), 互動(dòng)網(wǎng)站結(jié)合視頻內(nèi)容, 通過(guò)攝像頭互動(dòng)使消費(fèi)者體驗(yàn)到隨需應(yīng)變的效果。
網(wǎng)站本身集合了社會(huì)化媒體分享功能, 將體驗(yàn)后的成就及時(shí)分享給好友, 充分的體現(xiàn)了病毒營(yíng)銷的傳播立意
Intel launched a new interactive campaign to promote turbo boost technology
Intel Turbo boost campaign has been launched on 28th March, as well as hosting in Youku platform. It is the 1st time to leverage innovated approach to integrate viral video & webcam minisite, the viral video tells a smart chameleon, which shows the tremendous resilience and resourcefulness to deal with the angry girlfriend of lord. It is ingenious to dig consumer insight with smart performance of product benefit. Meanwhile, Social media is crucial vehicle to create & amplify buzz for this campaign, which has been embedded to interactive part, and let consumer be easy way to share it with their friends with interesting word.
Digital Agency: MRM
Media Agency: OMD
Media Platform: Youku 優(yōu)酷
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