Sound Images
2019年，為推廣新一季的音樂會，柏林愛樂樂團（Berliner Philharmoniker）邀請德國廣告公司 Scholz & Friends 為其打造一套新的視覺概念。
Scholz & Friends 的設計團隊將焦點放在了樂團最讓人著迷的地方：獨特的聲音。他們制作了特殊的金屬板，并將音樂家的樂器與金屬板連接，當演奏聲響起，板上的顆粒會遵循一定的軌跡變化。團隊將金屬板的顆粒變化攝制下來制作成動態海報，進行戶外投放。
最終，這組被稱為“Sound Image”的概念海報為樂團完美的聲音賦予了視覺上的魅力。
項目信息
品牌/廣告主
Berliner Philharmoniker
營銷機構
Creative Agency 創意代理商
Scholz & Friends 柏林
參與者
獎項榮譽
2021
Cannes Lions
Design | Posters
Bronze
2020
NYF Advertising Awards
Print | Best Use | Newspaper/Magazine
Silver
2020
NYF Advertising Awards
Film Craft |?Animation
Finalist
2020
NYF Advertising Awards
Outdoor | Products & Services | Media/Entertainment/Events
Finalist
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Design | Art Direction
Bronze
2020
NYF Advertising Awards
Outdoor | Best Use | Billboards/Installations/Posters
Finalist
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Print & Outdoor | Art Direction
Finalist
2020
NYF Advertising Awards
Print | Products & Services | Media/Entertainment/Events
Silver
2020
The One Show
Design | Out of Home | Series
Bronze Pencil
2020
The One Show
Print | Craft | Printing & Production
Gold Pencil
2020
The One Show
Design | Innovation in Design
Merit
2020
The One Show
Design | Craft | Art Direction
Merit
2020
The One Show
Design | Craft | Animation
Merit
2020
The One Show
Out of Home | Billboards & Transit | Dynamic Billboards & Transit
Gold Pencil
2020
The One Show
Print | Craft | Art Direction
Gold Pencil
2020
The One Show
Print | Innovation in Print
Gold Pencil
2020
ADC Awards
Advertising | Art Direction | Press / Poster | Press / Print Advertising | Campaign
Bronze Cube
2020
ADC Awards
Brand / Communication Design | Posters / Billboard | Series
Bronze Cube
2020
ADC Awards
Advertising | Out of Home | Print / Electronic Billboard | Campaign
Bronze Cube
2020
ADC Awards
Advertising | Art Direction | Press / Poster | Poster Advertising | Campaign
Silver Cube
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