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傳奇一代的幕前幕后,蘋果向 Mac 背后的英國音樂人致敬

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舉報 2019-05

Behind the Music. Behind the Mac.

蘋果在其英國 YouTube 頻道“Apple United Kingdonm”上發布了一支新的“Behind the Mac”系列視頻《Behind the music. Behind the Mac》,講述了英國音樂人們創作的背后故事,特別記錄了音樂人們利用 Apple Mac 進行創作、作曲、錄音的藝術家。

這段短片采用簡單的幻燈片風格,以黑白照片的形式重點介紹了多位英國藝術家。其中包括 Paul McCartney、David Bowie、Zane Lowe 等音樂人。

傳奇一代的幕前幕后,蘋果向 Mac 背后的英國音樂人致敬傳奇一代的幕前幕后,蘋果向 Mac 背后的英國音樂人致敬傳奇一代的幕前幕后,蘋果向 Mac 背后的英國音樂人致敬

從臥室到錄音室再到體育場巡演,英國音樂人都離不開利用 Apple Mac 進行創作。蘋果旨在通過這支視頻告訴大家,傳奇的音樂也離不開音樂人的努力和他們使用的 Apple Mac。

傳奇一代的幕前幕后,蘋果向 Mac 背后的英國音樂人致敬傳奇一代的幕前幕后,蘋果向 Mac 背后的英國音樂人致敬

視頻背景音樂是由音樂人 Swindle 和 Rider Shafique,P Money,D Double E,Daley 合作的說唱歌曲 《What We Do》。蘋果還為這些幕后故事制作了網站,該網站旨在推廣 Apple Mac 以及適合音樂人使用的幾款后期軟件。

《What We Do》歌詞全文

Do you, do I, do we
Ever stop to question why we do
What we do
For there are so many why's on this quest for truth
But you see the truth never lies
And they say that family cannot hide
And the honest truth is that
I see myself within you

So I ask, why the divides
Whether it's between shade or hue
Island pride, class, religion
Where one resides
For these post codes
We're ready to die
Die over bonds and ties
That are not as strong as the bond
That connects me to you

I can relate to your struggle
I overstand the hustle
But it's the music that moves
Your sixteen bars are more powerful
Than the pull-up

We document the times and
Enlighten the confused
Unified to rhyme, the future is ours
As long as it's a future that we produce
Remember, we are still brothers
Whatever path we choose
We're still brothers so respect due
It's what we do

That's what we do
I used to roll in a gang
Begging it with open hands
Got a grip on life
Looking at building plans
Gotta make a home for the fam
She wants to go out
She wants to roll with her man
She wants to hold his hands

Walk to the cinema everyone knows who I am
You ain't gotta cue up fam
Back in the day I was looking at Cripps like
Bra, that's too much beef
Then my little brother walks in my room like
Bra, you got all that free?
Shared all my money with family
'Cos they was there for me when I never had music beats

I thank those that saw me and wrote and said
Don't stop your music please
They already know
That's what we do
My occupation on the road
That's what we do
I'm coming through the radio
That's what we do
Sitting in the studio, yo, yo

項目信息
品牌/廣告主
Apple 蘋果
Apple 蘋果

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Creative Agency 創意代理商
TBWA\Media Arts Lab 倫敦

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