URL: http://ourvodka.com/
2011年， 我們Great Works瑞典總部與客戶9位人士共同開發(fā)了一款全新概念的伏特加品牌－Our/Vodka
Our/Vodka與眾不同，他將釀酒廠搬到了每一座不同的城市，每個微型釀酒廠融合了傳統(tǒng)伏特加配方和本土原材料，讓每瓶Our/Vodka都具有它獨特的個性。
我們相信社區(qū)發(fā)展是本土的力量。所以我們與那些熱愛城市的人們一起合作，每一瓶Our/Vodka經(jīng)過他們的蒸餾提煉，混合制作，手工瓶裝的同時，也融入了每個城市不同的感情。Our/Vodka的名字也由此而來。
起初，作為非正式項目，大家都是利用了業(yè)余時間做產(chǎn)品研發(fā)，市場調(diào)研，商業(yè)計劃。2年后，在第38次柏林之旅后，第一家Our/Berlin微型釀酒廠和第一瓶Our/Vodka終于在柏林誕生。因為不屈就于傳統(tǒng)思考模式，選擇大膽創(chuàng)新的行銷模式，精耕產(chǎn)品與包裝，引起媒體與本土消費者自發(fā)關(guān)注，Our/Vodka已快速衍生到了紐約，阿姆斯特丹，倫敦，邁阿密，奧斯丁等全球各大城市。并在2013年獲得Canns大獎。而這一切，用Great Works瑞典的廣告人的話來形容“Best Job Ever!”
Our/Vodka is different. It’s a global vodka made by local partners in cities around the world.
We believe in local power and supporting the neighbourhood. Therefore, we partner up with local people who love their city. They have their own take on Our/Vodka and give it the city’s personality and expression. The vodka is party distilled, blended and hand bottled in urban micro-distilleries that we build in each city. It is made with ingredients sourced as locally as possible using a global recipe. Our/Vodka always looks the same but each city gives its name and character to the vodka.
All Our/Vodka is made with the same recipe, but every micro-distillery will use ingredients sourced as local as possible. Thereby each city will get a vodka with a unique character.
The small bottle with a crown cap is about keeping things simple. The handy size makes it perfect to share with friends.
Our/Vodka is smooth, fresh and composed to blend well with any mixer. Keep it simple, it’s vodka.
Our/Vodka was started, by six entrepreneurs in Stockholm/Sweden 2011. ?sa got an idea of creating a global brand with local roots. Kalle, Mattias, Ted, Ola and M?rten, who worked at the Swedish agency Great Works, also got excited and we all started working on creating the idea that soon became; Our/Vodka.
It was treated as a black ops project under the umbrella of Pernod Ricard. We worked on it off-hours and from our homes for 2 years before it was approved to be piloted in Berlin. During these two years our “McGyver” star Vincent from the Pernod Ricard research center in Paris had joined the team and he invented the distillery we needed.
Super excited about finally realizing our dream, we went to Berlin and started looking for a location and for suitable adoptive parents to our first-born baby, Our/Berlin. 12 month later we had build our first distillery and Pauline and Jon had become our first partners.
Three years after we first started, and 33 Berlin-trips later, we finally opened our first micro-distillery. What a great reward seeing Jon and Pauline taking over the keys to the distillery!
Since then we have worked on the city list, the team has grown and we are rolling out Our/Vodka globally. Best job ever!
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