捷豹XJ iMac互動裝置
捷豹 XJ 擁有寬闊伸展的恢宏車內空間和精湛工藝打造的貼心乘坐配備,足以滿足最挑剔乘客的需求。
為彰顯其奢華駕馭和創新科技感，我們提出“帶我回家”，“帶我去工作”和“帶我去聽歌劇”三個主題，分別突出捷豹XJ車廂的極致舒適感、超便捷商務功能和26個揚聲器的震撼視聽音效。
觀眾通過Leap Motion簡單操作，選擇不同內容暢游在15臺iMac之間探索XJ的配置和細節，享受一場全新的科技互動體驗。
2013捷豹iMac互動裝置被應用于2013捷豹車展，2013捷豹JDC和2013捷豹Dome.
The Jaguar XJ is a dramatic combination of beauty, luxury and efficiency embedded into the rear seat cabin, built for both business & comfort needs.
With its unique feature, we are inspired to come up with 3 themes the “Drive me home”, “Drive me to work” and “Drive me to Opera”. Each of them highlight the relaxing facilities, convenient business and incredible sound effects of the 26 meridian speakers.
Leap Motion was the perfect device to let users easily explores the Jaguar XJ details through 15 iMacs, providing audience with a high-tech feeling yet rewarding interactive experience.
The installation was continuously used in 2013 Jaguar Auto Show, 2013 Jaguar JDC & 2013 Jaguar Dome.
Agency: PicoTBA, Shanghai
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