雷朋75周年增強現實
2012是雷朋75周年誕辰，應上海李奧貝納的委托Wonderlabs互動工作室為雷朋制作執行增強現實互動活動。
我們經過內容拍攝、后期制作、軟件制作、現場搭建，最終呈現與新褲子樂隊同臺演繹的奇妙感覺。
活動現場互動效果強大，參與者絡繹不絕，伴隨著《我們的新時代》，整場活動將RayBan品牌印象和Never Hide精神根植入每位觀眾的腦海。
2012 is the 75th Anniversary of Ray-Ban, entrusted by Leo Burnett Shanghai, Wonderlabs Studio produce and execute the AR Event for Ray-Ban. Via content shooting, post production, software development and onsite installation, we finally achieve a virtual reality stage visitors can interact with New Pants Band. The stage creates a visual-shocking atmosphere, attracting continuous people participates into event. It is very successful that the event roots brand image of Ray-Ban and spirit of Never Hide into every visitor.
Agency:
Leo Burnett Shanghai
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