絕對伏特加發(fā)布破次元MV，蔡依林出演
沉溺網(wǎng)絡虛幻，不如見面暢聊。絕對伏特加 ABSOLUT VODKA 推出新的 MV：《It's In Our Spirit》。邀請美國演員 Tessa Thompson 和 MNEK、英國音樂家和在線游戲玩家 Ricki Ortiz 以及中國歌手蔡依林出鏡。
It's In Our Spirit
此次宣傳活動以 Z 世代的消費者為目標群體。片中，受邀的演員們化身二次元角色，在數(shù)字世界中，通過直播、游戲等方式表達自我。片子結尾，所有角色打破次元，回到現(xiàn)實世界，歡聚一堂。團隊希望通過影片提醒大家：再迷人的虛擬世界也難以替代現(xiàn)實生活的交流，雖然疫情暫時讓線下的團聚變得困難，仍要保持開放寬容的心態(tài)，努力建立更多元的對話。
戶外廣告
CREDITS：
The Absolut Company
VP Marketing: Charl Bassil
Chief Creative Officer: Tad Greenough
Head of Brand Creative: Sina Neubrandt
Marketing Manager: Filip Kiisk
Senior Brand Manager: Ylva Lundberg
Brand Managers: Maxime Henain, Oscar Danielsson, Hedda Helgesen
BBH Global
Leadership: Joakim (jab) Borgstrom, Adam Arnold
Singapore Leadership: Sascha Kuntze, Sid Tuli
Creative Directors: Gaston Soto, Nikhil Panjwani
Creatives: Stephanie Gwee, Sid Lim, Avril Chua
Business Leadership: Lynette Chua, Grace Lee, Alicia Tiong, Paisley Wright, Fran Suffling, Marina Atanassova, Lauren Gillies
Strategy: Lilli English, Faraaz Marghoob, Aarohi Dhir
Production: Wendi Chong, Wendi Chong, Wendi Chong
Black Sheep Studio: Eddie Jackson, Sally Liu, Eva Loo, Sok Wah Leow, Lee Adamson, Christopher Leow, Pang Wei Fong, Tammy Quah
PSYOP
Directors: Todd Mueller and Kylie Matulick
Producers: Justin Booth-Clibborn, Joe Maggiore, My Linh Truong, Noah Goldsmith, Andrea Panda, Michael Schlenker
Stink
Andrew Levene, Fran Thompson, Kelly Brown
The Marketing Arm
Mick Carter (Manchester), Sorcha Collister (London), Valerie Holmes (Chicago), Maggie Qu (Shanghai), David Wales (Dallas)
Photographers
GL Askew II, Conor McDonnell, Sean Marc Lee
Production Partners
Bauie Productions (LA), Butter Music + Sound (LA), Episode Films (Taipei), Fuse Adventures in Audio (Singapore), Illusion CGI Studio (Bangkok)
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