777精品出轨人妻国产,熟女av人妻一区二区三四区,国产精品无码中文在线av,美脚パンスト女教师在线观看

奧利奧在挪威建了座保險庫,應對“末日危機”

舉報 2020-11

8月,美國部分媒體和天文學家曾表示:“一顆名為“2018 VP1”的小行星可能于11月初撞擊地球。”雖然此后美國航空航天局 NASA 澄清解釋,該小行星撞擊地球的幾率極低,不必太過驚慌。但這條新聞仍然在社交媒體平臺引起了討論。一位網友@Olivia Gordan 表示:如果世界末日真的到了,誰來保護奧利奧呢?

奧利奧在挪威建了座保險庫,應對“末日危機”

10月21日,奧利奧官方推特正式以一封信回應了 Olivia 的擔憂,表示我們會想辦法拯救奧利奧餅干的!并于第二天發布了預告海報,Oreo Vault(奧利奧保險庫)計劃正式開始了。

奧利奧在挪威建了座保險庫,應對“末日危機”奧利奧在挪威建了座保險庫,應對“末日危機”


The OREO Doomsday Vault

“奧利奧保險庫”的計劃靈感來自于挪威政府的 Svalbard Global Seed Vault 項目。2008年,為避免極端氣候變化對于物種的毀滅性打擊,挪威政府啟用了全球最大的安全庫來保存來自全世界超過4000種植物種子。奧利奧的團隊在種子安全庫附近,建立了自己的保險庫,將奧利奧餅干的制作配方和一系列經過特殊包裝的餅干保存其中。

奧利奧在挪威建了座保險庫,應對“末日危機”奧利奧在挪威建了座保險庫,應對“末日危機”

而裝在保險庫里的奧利奧長什么樣呢?官方推特隨后也釋出了一組圖片。餅干外包裝是由一種名為 Mylar 的 PET 聚酯薄膜制成,可以承受零下62度到零上148度的極端環境,有效阻隔一切,保護餅干不受外界污染。而奧利奧的絕配——牛奶,也被制成了奶粉裝進試管里,加入雪水就可以享用了!

奧利奧在挪威建了座保險庫,應對“末日危機”奧利奧在挪威建了座保險庫,應對“末日危機”奧利奧在挪威建了座保險庫,應對“末日危機”

奧利奧粉絲趕緊記下這座末日保險庫的地址:(78°08'58.1"N 16°01'59.7"E),這樣哪怕走到世界盡頭,也能享用到奧利奧的美味。

項目信息
品牌/廣告主
Oreo 奧利奧
Oreo 奧利奧

營銷機構

Creative Agency 創意代理商
the community + OREO / New York + 360i / New York + World War Seven / San Francisco

參與者

獎項榮譽

Cannes Lions
2021
Cannes Lions
Brand Experience & Activation | Food & Drink
Silver
Cannes Lions
2021
Cannes Lions
Direct | Food & Drink
Bronze
Cannes Lions
2021
Cannes Lions
Outdoor | Special Build
Silver
Cannes Lions
2021
Cannes Lions
Social and Influencer | Real-time Response
Bronze
Cannes Lions
2021
Cannes Lions
Brand Experience & Activation | Social Engagement & Integration for Live Experience
Bronze
D&AD Awards
2021
D&AD Awards
Advertising | Experiential | Out-of-Home
Wood Pencil
LIA
2021
LIA
Digital | Use of Social Media
Bronze
LIA
2021
LIA
Ambient & Activation | Confections/Snacks
Bronze
LIA
2021
LIA
Non-Traditional | Confections/Snacks
Gold
LIA
2021
LIA
Integration | Confections/Snacks
Silver
LIA
2021
LIA
Digital | Confections/Snacks
Bronze
LIA
2021
LIA
Design | Direct Marketing - Consumer
Finalist
The One Show
2021
The One Show
Out of Home | Innovation in Out of Home
Silver Pencil
The One Show
2021
The One Show
Public Relations | Current Event Response
Merit
The One Show
2021
The One Show
Social Media | Stunts & Activations
Best of Discipline
The One Show
2021
The One Show
Social Media | Social Post | Real-time Response
Merit
The One Show
2021
The One Show
Interactive & Online | Craft | Writing
Merit
The One Show
2021
The One Show
Integrated | Integrated Branding Campaign
Bronze Pencil
The One Show
2021
The One Show
Experiential & Immersive | Innovation in Experiential
Merit
The One Show
2021
The One Show
Experiential & Immersive | Craft | Storytelling
Bronze Pencil
The One Show
2021
The One Show
Direct Marketing | Experiential | Brand Installations
Merit
The One Show
2021
The One Show
Digital Craft | Cross-Channel UX / UI | Digital / Physical
Silver Pencil
The One Show
2021
The One Show
Branded Entertainment | Long Form Video | Single
Merit
The One Show
2021
The One Show
Branded Entertainment | Experiential | Brand Installations
Silver Pencil
The One Show
2021
The One Show
Branded Entertainment | Innovation in Lockdown
Merit
The One Show
2021
The One Show
Direct Marketing | Physical Items
Merit
The One Show
2021
The One Show
Direct Marketing | Non-traditional & Guerrilla Marketing
Merit
The One Show
2021
The One Show
Experiential & Immersive | Brand Installations
Merit
The One Show
2021
The One Show
Experiential & Immersive | Innovation in Lockdown
Merit
The One Show
2021
The One Show
Interactive & Online | Online-only Video | Series
Bronze Pencil
The One Show
2021
The One Show
Social Media | Active Engagement / Call to Action
Merit
The One Show
2021
The One Show
Social Media | Stunts & Activations
Gold Pencil
The One Show
2021
The One Show
Out of Home | Innovation in Lockdown
Merit
The One Show
2021
The One Show
Out of Home | Brand Installations
Gold Pencil
ADC Awards
2021
ADC Awards
Advertising/Innovation / Branded Content / Entertainment
Merit
ADC Awards
2021
ADC Awards
Advertising/Branded Content / Entertainment / Online Video / Long Form
Merit
ADC Awards
2021
ADC Awards
Integrated/Integrated / Digital
Bronze Cube
ADC Awards
2021
ADC Awards
Advertising/Innovation / Out of Home
Bronze Cube
ADC Awards
2021
ADC Awards
Advertising/Promotional Materials / Dimensional
Silver Cube
ADC Awards
2021
ADC Awards
Advertising/Innovation / Direct
Bronze Cube
ADC Awards
2021
ADC Awards
Brand / Communication Design/Promtotional / Wildcard
Bronze Cube
ADC Awards
2021
ADC Awards
Advertising/Direct / Wildcard
Merit
ADC Awards
2021
ADC Awards
Advertising/Direct / Digital / Series
Merit
ADC Awards
2021
ADC Awards
Packaging Design/Food / Beverage / Food / Single
Merit
AD STARS
2021
AD STARS
Social & Influencer | Sectors | Foods
Bronze
 

評論

文明發言,無意義評論將很快被刪除,異常行為可能被禁言
DIGITALING
登錄后參與評論

評論

文明發言,無意義評論將很快被刪除,異常行為可能被禁言
800

推薦評論

全部評論(10條)

主站蜘蛛池模板: 台南县| 满洲里市| 万荣县| 呼图壁县| 栖霞市| 义马市| 彭水| 崇文区| 平原县| 卓尼县| 满城县| 绵阳市| 迁安市| 竹北市| 肃北| 浙江省| 呼伦贝尔市| 石河子市| 武陟县| 宜章县| 德格县| 舞阳县| 沙河市| 贵州省| 东乡县| 益阳市| 斗六市| 肇庆市| 阳泉市| 盐池县| 巴林右旗| 黄龙县| 敖汉旗| 增城市| 临沧市| 阿克苏市| 紫云| 都江堰市| 轮台县| 巴马| 息烽县|