2020上海國(guó)際馬拉松互動(dòng)體驗(yàn)

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舉報(bào) 2020-11

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Nike于2020年11月05日-12月09日，在NIKE淮海中路客戶體驗(yàn)店中以及上馬體博會(huì)的現(xiàn)場(chǎng)，以2020年上海國(guó)際馬拉松為主題打造的“上馬接力賽”活動(dòng)，Wonderlabs非常榮幸受邀，設(shè)計(jì)制作了此次試穿互動(dòng)體驗(yàn)。

From November 5th to December 9th, 2020, Nike organized a "上馬接力賽" event with the theme of the 2020 Shanghai International Marathon in the NIKE Huaihai Store and Shanghai Marathon Expo. Wonderlabs is very honored to be invited to design and produce this interactive experience.

一年一度的上海國(guó)際馬拉松在11月29日開(kāi)跑。在運(yùn)動(dòng)成為人們主流生活方式的當(dāng)下，馬拉松已成為人們體驗(yàn)城市魅力的重要渠道。但在今年這個(gè)特殊的年份，上海國(guó)際馬拉松大幅縮減了參賽規(guī)模，令眾多跑者無(wú)緣參與神往的賽事。

The annual Shanghai International Marathon starts on November 29th. With sports becoming the mainstream lifestyle, marathons have become an important channel for people to experience the charm of cities. However, in this special year, the Shanghai International Marathon has significantly reduced its scale, which has prevented many runners from participating in the event.

在這個(gè)屬于上海跑者的季節(jié)，為了讓無(wú)緣上馬的跑者也能夠參與到上海國(guó)際馬松中，NIKE淮海中路客戶體驗(yàn)店用趣味十足的方式邀請(qǐng)每一位跑者加入“上馬接力賽”的互動(dòng)體驗(yàn)。

In this season of Shanghai runners, in order to allow runners who have missed the opportunity to participate in the Shanghai International Marathon, the NIKE Huaihai Store invites every runner to participate in the interaction of the "上馬接力賽" in a fun way.

我們?cè)诒敬位?dòng)體驗(yàn)設(shè)計(jì)中非常關(guān)注交互環(huán)節(jié)，從跑步機(jī)的體驗(yàn)感，人與跑步機(jī)的互動(dòng)，人與人之間的互動(dòng)，從而讓跑者在體驗(yàn)跑步機(jī)互動(dòng)游戲體驗(yàn)上海的獨(dú)特街景的同時(shí)，也能更好得體驗(yàn)鞋子帶來(lái)的腳感。

In this design, we paid great attention to the user interactive experience, from user’s feeling on the treadmill, the interaction between the user and the treadmill, and the interaction between different users, so that the runners can experience the unique streetscape of Shanghai via the interactive game on the treadmill. At the same time, they can better experience the foot feel brought by shoes.

同時(shí)為了給前來(lái)體驗(yàn)的跑者盡可能還原上馬的體驗(yàn)，Wonderlabs與SHVFS（上海大學(xué)溫哥華電影學(xué)院）聯(lián)動(dòng)合作，以3D建模技術(shù)還原上海馬拉松路線的街景。

At the same time, in order to restore the experience of the Shanghai Marathon as much as possible for the runners, Wonderlabs cooperated with SHVFS (Shanghai University Vancouver Film School) to create a 3D virtual street scene of the Shanghai Marathon route.

Wonderlabs他以成熟的技術(shù)和豐富的經(jīng)驗(yàn)提供了硬件技術(shù)、質(zhì)量控制，以及人物動(dòng)畫(huà)設(shè)計(jì)和UI界面等從技術(shù)&設(shè)計(jì)到質(zhì)量的支持。搭配SHVFS的學(xué)生們?cè)谀Ｐ椭谱魃夏贻p的創(chuàng)造力，高度還原了2020年上海國(guó)際馬拉松賽道，讓原本乏味的跑步機(jī)變得趣味十足。

With mature technology and rich experience, Wonderlabs provided hardware technology, quality control, and character animation design and UI interface support from technology & design to quality. With the young creativity of SHVFS students in model making, the track of 2020 Shanghai International Marathon is restored and the boring treadmill becomes full of fun.

對(duì)品牌和我們來(lái)說(shuō)，“上馬接力賽”是一次全新的突破，比起傳統(tǒng)的跑步，上馬接力賽的互動(dòng)跑步游戲鏈接了品牌、傳統(tǒng)的跑步運(yùn)動(dòng)與國(guó)際賽事，造就了更強(qiáng)的互動(dòng)娛樂(lè)性與更低的賽事參與門(mén)檻，為更多人了解品牌、體會(huì)耐克的跑步文化提供了新的形式。

For the brand and us, the "上馬接力賽 " is a new breakthrough. Compared with traditional running, the interactive running game on 上馬接力賽 links the brand, sports and international events, creating a stronger interactive entertainment and lower entry barriers. It also provided a new way for more people to understand the brand and experience Nike’s running culture.

Client: NIKE

團(tuán)隊(duì)介紹 / Team introduction:

Account Director: Allen Ren

Project Manager：Tede Gu

Software Engineer: Piky Xu，Ruilin Ma, Wenkai Fang

Animation Designer: Yann Eldin

UX&UI Designer: Xiaolong Wang

Project Producer: Fangmin Chen

特別感謝 / Special thanks:

Big thanks to NIKE for this collaboration.

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