2020上海國際馬拉松互動體驗
Nike于2020年11月05日-12月09日，在NIKE淮海中路客戶體驗店中以及上馬體博會的現場，以2020年上海國際馬拉松為主題打造的“上馬接力賽”活動，Wonderlabs非常榮幸受邀，設計制作了此次試穿互動體驗。
From November 5th to December 9th, 2020, Nike organized a "上馬接力賽" event with the theme of the 2020 Shanghai International Marathon in the NIKE Huaihai Store and Shanghai Marathon Expo. Wonderlabs is very honored to be invited to design and produce this interactive experience.
一年一度的上海國際馬拉松在11月29日開跑。在運動成為人們主流生活方式的當下，馬拉松已成為人們體驗城市魅力的重要渠道。但在今年這個特殊的年份，上海國際馬拉松大幅縮減了參賽規模，令眾多跑者無緣參與神往的賽事。
The annual Shanghai International Marathon starts on November 29th. With sports becoming the mainstream lifestyle, marathons have become an important channel for people to experience the charm of cities. However, in this special year, the Shanghai International Marathon has significantly reduced its scale, which has prevented many runners from participating in the event.
在這個屬于上海跑者的季節，為了讓無緣上馬的跑者也能夠參與到上海國際馬松中，NIKE淮海中路客戶體驗店用趣味十足的方式邀請每一位跑者加入“上馬接力賽”的互動體驗。
In this season of Shanghai runners, in order to allow runners who have missed the opportunity to participate in the Shanghai International Marathon, the NIKE Huaihai Store invites every runner to participate in the interaction of the "上馬接力賽" in a fun way.
我們在本次互動體驗設計中非常關注交互環節，從跑步機的體驗感，人與跑步機的互動，人與人之間的互動，從而讓跑者在體驗跑步機互動游戲體驗上海的獨特街景的同時，也能更好得體驗鞋子帶來的腳感。
In this design, we paid great attention to the user interactive experience, from user’s feeling on the treadmill, the interaction between the user and the treadmill, and the interaction between different users, so that the runners can experience the unique streetscape of Shanghai via the interactive game on the treadmill. At the same time, they can better experience the foot feel brought by shoes.
同時為了給前來體驗的跑者盡可能還原上馬的體驗，Wonderlabs與SHVFS（上海大學溫哥華電影學院）聯動合作，以3D建模技術還原上海馬拉松路線的街景。
At the same time, in order to restore the experience of the Shanghai Marathon as much as possible for the runners, Wonderlabs cooperated with SHVFS (Shanghai University Vancouver Film School) to create a 3D virtual street scene of the Shanghai Marathon route.
Wonderlabs他以成熟的技術和豐富的經驗提供了硬件技術、質量控制，以及人物動畫設計和UI界面等從技術&設計到質量的支持。搭配SHVFS的學生們在模型制作上年輕的創造力，高度還原了2020年上海國際馬拉松賽道，讓原本乏味的跑步機變得趣味十足。
With mature technology and rich experience, Wonderlabs provided hardware technology, quality control, and character animation design and UI interface support from technology & design to quality. With the young creativity of SHVFS students in model making, the track of 2020 Shanghai International Marathon is restored and the boring treadmill becomes full of fun.
對品牌和我們來說，“上馬接力賽”是一次全新的突破，比起傳統的跑步，上馬接力賽的互動跑步游戲鏈接了品牌、傳統的跑步運動與國際賽事，造就了更強的互動娛樂性與更低的賽事參與門檻，為更多人了解品牌、體會耐克的跑步文化提供了新的形式。
For the brand and us, the "上馬接力賽 " is a new breakthrough. Compared with traditional running, the interactive running game on 上馬接力賽 links the brand, sports and international events, creating a stronger interactive entertainment and lower entry barriers. It also provided a new way for more people to understand the brand and experience Nike’s running culture.
Client: NIKE
團隊介紹 / Team introduction:
Account Director: Allen Ren
Project Manager：Tede Gu
Software Engineer: Piky Xu，Ruilin Ma, Wenkai Fang
Animation Designer: Yann Eldin
UX&UI Designer: Xiaolong Wang
Project Producer: Fangmin Chen
特別感謝 / Special thanks:
Big thanks to NIKE for this collaboration.
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