Burberry Interactive Artistic Window Display
Burberry深圳全新社交零售精品店于2020年7月31日隆重開幕，此間精品店承襲Burberry一貫的創(chuàng)新精神，意在為消費(fèi)者帶來融合線上和線下的數(shù)字化沉浸零售體驗(yàn)。
The Burberry Shenzhen's brand-new social retail boutique grand open was on July 31, 2020. This boutique inherits Burberry's consistent spirit of innovation and aims to bring consumers a digital immersive retail experience that integrates online and offline.
Wonderlabs非常榮幸受邀為店鋪制作互動(dòng)藝術(shù)櫥窗裝置。這個(gè)由648個(gè)鏡面組成的裝置，坐落于店鋪入口處，鏡面的動(dòng)態(tài)變化形成水波般的起伏效果，吸引觀眾駐足停留。
Wonderlabs is very honored to be invited to produce an interactive art window installation for the store. The kinetic installation consisting of 648 mirrors is located at the entrance of the store, the dynamic movements of the mirrors form a wave-like undulating effect, attracting passing pedestrians to stop and stay.
裝置會(huì)與每一位過往的行人發(fā)生互動(dòng)，每當(dāng)有人靠近時(shí)，裝置效果會(huì)隨著觀眾的身體語言而變化，觀眾形態(tài)以優(yōu)美的粒子呈現(xiàn)，構(gòu)成頗具藝術(shù)感的互動(dòng)體驗(yàn)。
The installation will interact with every passing pedestrian. Whenever someone approaches, the effect of the installation will change with the body language of the audience. The appearance of the audience is presented with beautiful particles, forming an interactive experience with an artistic sense.
Behind the Scene
在滿足彰顯超高工藝水準(zhǔn)外觀的前提下，Wonderlabs團(tuán)隊(duì)還面臨的挑戰(zhàn)是要在狹小的空間里讓電氣、機(jī)械、結(jié)構(gòu)等部件緊湊合理擺放，并便于檢修替換。
The ultra-visual aesthetic requirements allocated slim walls leaving very little space for mechanics and electrical systems so the design of strong structural elements and easy to install and maintain mechanical, electrical and control systems was a challenging endeavor.
Client: Burberry
團(tuán)隊(duì)介紹 / Team introduction:
Account Director: Zy Hu
Technical Director: Chengliang Dong
R&D Director: Matthew Deblock
Software Engineer: Piky Xu
UX&UI Designer: Elaine Song
Installation Designer: Robin Andersson
Project Executive: Eric Jiang, Jian Song
特別感謝 / Special thanks:
Big thanks to Burberry for this collaboration.
本文章內(nèi)容由wonderlabs原創(chuàng)，如需轉(zhuǎn)載請(qǐng)注明原創(chuàng)出處，謝謝！
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