2021 OPPO RENO 5 PRO Online Launch 海外線上發布會
2021 OPPO RENO 5 PRO 線上發布會
Live the Infinite: Oppo Reno 5 Pro Online Launch
以“Live the infinite”為主題，OPPO RENO 5 PRO于2021年01月18日在海外（印度）正式發布。秉承“科技為人，以善天下”的品牌信仰，我們為發布會以下環節：展示強大AI攝像功能、革新5G技術、新穎的設計理念、新產品EncoX耳機發布、價格公布這5大個場景，創意設計并制作了高級感與科技感并重的AI場景和動畫。用視覺設計生動詮釋了“解鎖科技創新帶來新體驗，實現讓每個人都能釋放無限的想象力和創造力”。
We helped Oppo launched its Reno 5 Pro in India with an online launch, focusing on its upgraded videography features, primarily its AI highlight video feature, its borderless screen and design, as well as pushing its external earpiece, the OPPO Enco X. Our story with Oppo Reno 5 Pro is about boldness, the courage to push beyond borders, and the willingness to open up to infinite possibilities.
開場視頻 The OPENING 創作理念
為展示OPPO RENO系列高感曲面的領先拍攝技術以及能激發無限創造力的相機功能賣點，開場視頻用代表著光滑設計感的透明緞帶與手機和手機鏡頭共舞的形式生動呈現。
To showcase how the Reno Series is the forefront of pushing boundaries and bringing the magic of technology to users, glassy transparent visuals, which represented sleek design, were twined with the smartphone and bounder less video recording.
AR視頻內容：AI ULTRA NIGHT & HDR 創作理念
為了體現AI視頻增強技術“無懼明暗，拍的好看，一鍵開啟后智能識別光線場景”的功能，我們通過同一場景不同時刻的轉換，用白天的場景體現了LIVE HDR視頻算法為逆光美景保駕護航的功能，用暗光的場景體現“月光夜景算法為夜色增光添彩，層次分明”的功能。
To accurately reflect the video quality enhancement capability through Ultra Night Video algorithms and Live HDR algorithms functions, we set up a scenario but happened in two different scenario, daytime and dark night algorithms functions, to show up an immersive clear image capture moment.
AR視頻內容：5G AR MOMENT 創作理念
通過線性快速流動的特效，還原5G功能“極速體驗，快到離譜”的特點。
For 5G AR moment, rapidly flowing optical fiber were used to showcase the speed of new era of 5G revolutions.
AR視頻內容：DESIGN: RENO GLOW 創作理念
為了生動地還原RENO GLOW 猶如星河入夢般光芒閃耀的獨家星鉆工藝，我們為RENO GLOW的出場設計了一個漫天星河的舞臺，進一步強化RENO GLOW細膩、閃亮的特性。后來采取了客戶希望簡潔明了的建議，將滿天星河去掉，留下具有科技感和高級感的舞臺輔助RENO GLOW亮相。
A sparkling galaxy was design while AR DESIGN part started to vividly showcase how RENO GLOW series echo the boundless nature of the cosmos with different shimmering and elegant color.
AR視頻內容：ENCO X 耳機 創作理念
我們通過利用模擬聲波律動的效果，形象地呈現ENCO X “聲學旗艦，聽見靈感，一鍵降噪，帶來沉浸式體驗”的畫面感。
Diffuse waveform which represents sound wave was used to demonstrate how EncoX EarPods fully immerse the users in sound and bring them the best auditory experience imaginable.
【END】
CREDITS：
Client：OPPO
Leading & Creative Agency：GPJ
Content Produced by Spectro Visuals
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