5月28日是國際漢堡日，百事可樂在官方推特發布了一則平面廣告，告訴大家：“吃漢堡，還是配我們百事最好啦（BetterWithPepsi）?！?br/>
雖然市面上的幾家快餐店巨頭都與其他品牌的可樂簽訂有獨家協議，百事并不想放棄向消費者宣傳自家的可樂才是漢堡的絕妙搭配。
細看海報會發現，百事巧妙利用三家知名快餐店（漢堡王、麥當勞、云狄斯漢堡 Wendy's）的包裝紙褶皺，圈出自家品牌logo。旨在加強消費者的視覺聯想：“你看，不管你在吃哪款漢堡，百事都無處不在。”
除了鼓勵消費者在社交媒體po出自己心目中與百事可樂最搭配的漢堡合照，品牌還推出了一個虛擬餐廳 Pep's Place，消費者可以登陸網站，選擇任意百事旗下飲料，官方會自動給出一些滿分搭配食物的建議。
項目信息
品牌/廣告主
Pepsi 百事可樂
營銷機構
Creative Agency 創意代理商
Alma DDB
參與者
獎項榮譽
2022
Cannes Lions
Industry Craft | Outdoor
Silver
2022
Cannes Lions
Outdoor | Food & Drink
Gold
2022
Cannes Lions
Outdoor | Food & Drink
Bronze
2022
Cannes Lions
Print&Publishing | Food & Drink
Gold
2022
D&AD Awards
Graphic Design | Posters
Wood Pencil
2022
D&AD Awards
Press & Outdoor | Press Campaigns
Graphite Pencil
2022
D&AD Awards
Press & Outdoor | Poster Campaigns
Yellow Pencil
2022
D&AD Awards
Art Direction | Outdoor
Graphite Pencil
2022
D&AD Awards
Art Direction | Press
Wood Pencil
2022
D&AD Awards
Press & Outdoor | Poster Adverts
Wood Pencil
2022
LIA
Print | Art Direction Campaign
Silver
2022
LIA
Billboard | Consumer Campaign
Gold
2022
LIA
Billboard
Grand LIA
2022
LIA
Billboard | Art Direction Campaign
Silver
2022
LIA
Print
Grand LIA
2022
LIA
Print | Consumer Campaign
Gold
2022
NYF Advertising Awards
DESIGN: PRODUCTS & SERVICES | Posters
Finalist
2022
NYF Advertising Awards
OUTDOOR: CRAFT | Art Direction
Bronze
2022
NYF Advertising Awards
PRINT: CRAFT | PHOTOGRAPHY
Silver
2022
NYF Advertising Awards
PRINT: PRODUCTS & SERVICES | Food/Drink/Restaurants
Gold
2022
NYF Advertising Awards
OUTDOOR: PRODUCTS & SERVICES | Food/Drink/Restaurants
Gold
2022
NYF Advertising Awards
PRINT: CRAFT | ART DIRECTION
Gold
2022
NYF Advertising Awards
DESIGN: CRAFT | Art Direction
Silver
2022
NYF Advertising Awards
DESIGN: CRAFT | Photography
Bronze
2022
NYF Advertising Awards
PUBLIC RELATIONS: BEST USE | Real-Time Response
Finalist
2022
NYF Advertising Awards
PRINT: BEST USE | Newspaper/Magazine
Finalist
2022
CLIO Awards
Direct | Print
Bronze
2022
CLIO Awards
Design | Posters
Silver
2022
CLIO Awards
Print
Gold
2022
CLIO Awards
Design Craft | Image Creation
Gold
2022
CLIO Awards
Out of Home | Poster
Gold
2022
CLIO Awards
Print & Out Of Home Craft | Art Direction
Gold
2022
CLIO Awards
Out of Home | Billboard
Silver
2022
CLIO Awards
Print & Out Of Home Craft | Photography
Bronze
2022
The One Show
Print | Craft | Art Direction
Bronze Pencil
2022
The One Show
Out of Home | Craft | Photography
Bronze Pencil
2022
The One Show
Design | Out of Home | Series
Bronze Pencil
2022
The One Show
Design | Promotional | Print Advertisements
Bronze Pencil
2022
The One Show
Out of Home | Billboards & Transit | Series
Silver Pencil
2022
The One Show
Design | Promotional | Posters | Series
Silver Pencil
2022
The One Show
Design | Craft | Photography
Bronze Pencil
2022
The One Show
Print | Newspaper | Series
Bronze Pencil
2022
ADC Awards
Advertising | Art Direction | Press / Poster | Poster Advertising | Single
Bronze Cube
2022
ADC Awards
Advertising | Out of Home | Poster | Single
Silver Cube
2022
ADC Awards
Advertising | Out of Home | Print / Electronic Billboard | Series
Silver Cube
2022
ADC Awards
Brand / Communication Design | Posters | Billboard | Series
Gold Cube
2022
ADC Awards
Advertising | Art Direction | Press / Poster | Poster Advertising | Series
Gold Cube
2022
ADC Awards
Advertising | Out of Home | Poster | Series
Gold Cube
2022
ADC Awards
Brand / Communication Design | Posters | Billboard | Single
Gold Cube
2022
ADC Awards
Advertising | Art Direction | Press / Poster | Press / Print Advertising | Single
Silver Cube
2022
ADC Awards
Advertising | Art Direction | Press / Poster | Press / Print Advertising | Single
Silver Cube
2022
ADC Awards
Advertising | Out of Home | Print / Electronic Billboard | Single
Bronze Cube
2022
ADC Awards
Advertising | Art Direction | Press / Poster | Poster Advertising | Single
Bronze Cube
2022
ADC Awards
Advertising | Art Direction | Press / Poster | Press / Print Advertising | Single
Bronze Cube
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