此前，漢堡王用一個“發霉的漢堡”力證自家的食材新鮮安全，不添加人工防腐劑。近日，墨西哥漢堡王攜手創意代理商We Believers，推出了一支廣告片《The Naturals vs. The Artificials》，再次強調產品的「天然」。
The Naturals vs. The Artificials
夜晚，一群新鮮的食材全副武裝，闖進餐廳。抄起武器，對著苯甲酸鈉（Sodium Benzoate ）、谷氨酸鈉(monosodium glutamate)、聚山梨酯(polysorbate)等人工添加劑一頓拳打腳踢。
伴著電影配樂家Alexis Estiz編寫的旋律，天然食材小分隊將這些添加劑一把火燒盡。漢堡王表示：“很抱歉沒有更早消滅他們，而今后你再也不會在我們的食品里看見它們了。“
Credits：
Chief Creative Officer: Gustavo Lauria
Executive Creative Director: Patricio Elfi, Joaquin Espagnol
Head of Art: Diego Grandi
Head of Production: Marcia Jaes
Head of Planning: Marco Vega
Head of Client Services: Jose Quijano
Director of Operations: Natalia Gamarra
Brand Director: Nallely Recinas
Project Manager: Caterina Malpica
Creative Coordinator: Rocio Fernandez Sasso
Production Company: LANDIA
Directors: Robert Llauro, Agustín Alberdi
Executive Producer: Thomas Amoedo
Producer: Claudia Del Bosque
DP: Joseph Pardo
2nd Unit DP: César Echeverría
AD: Jerry Garay
Art director: Rocio Gonzalez
Wardrobe: Marina Slobodianik
Stunt Coordinator: Bucio
Special FX: Arvizu
Character Design Organic: Roy García
Character Design Artificial: Julio Azamor / La Posta
Editorial / Post-Production?Editor: Diego Panich
Post-Production & VFX: La Posta
Post-Production Coordinator: Samantha Castro
Music & Music Publisher: Pickle Music
Composer: Alexis Estiz
Sound Design & Mix: Pickle Music
Executive Producer: Alexis Estiz
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