內(nèi)外兼修 朗仕風(fēng)范：LAB SERIES天貓旗艦店上線 直播變“型”記
近日，雅詩蘭黛集團(tuán)男士專屬護(hù)膚品牌朗仕（LAB SERIES）官方旗艦店正式上線。ACTIVATION NODEPLUS為朗仕制作了電商平臺(tái)主視覺創(chuàng)意之外，更為其玩起了時(shí)下最流行的直播，將營銷和銷售在電商領(lǐng)域完美結(jié)合。
Recently, the men's skin care brand of The Estée Lauder Companies, LAB SERIES officially launches its TMALL flagship store. The visuals of the e-commerce platform have been designed by ACTIVATION NODEPLUS, in addition, it is at the scene, utilizing popular live broadcast into online business, which is the perfect combination of marketing and sales.
當(dāng)下，網(wǎng)紅有多火，直播有多熱，自不必多說。朗仕攜手GQ Studio以及天貓帶來一場型男大變身的直播，ACTIVATION NODEPLUS力邀冷面廚神劉一帆和犀利名媛姜思達(dá)，為他們進(jìn)行一番“內(nèi)外兼修，朗仕風(fēng)范”的改造。一眾網(wǎng)絡(luò)紅人還受邀親臨現(xiàn)場進(jìn)行直播，畫面在個(gè)人和舞臺(tái)切換，既滿足了網(wǎng)紅粉絲的需求，也將品牌精神傳遞給更多線上觀眾。
Due to the wide popularity of the online live broadcast, LAB SERIES joined together with GQ Studio and TMALL, to live stream the transformations of modern men. ACTIVATION NODEPLUS invited well-known Chef Liu Yifan and social celebrity Jiang Sida, to be transformed by LAB SERIES, allowing us to see the unknown sides of Yifan and Sida. A number of hot bloggers were invited to give live coverage of the event, with the switches between the mobile screens and the main stage. This provided an intimate interaction for online fans, as well as conveyed brand spirit to even more internet viewers.
是當(dāng)我們還以為直播僅僅是用手機(jī)鏡頭來記錄的時(shí)候，ACTIVATION NODEPLUS為朗仕呈現(xiàn)的是一場真正專業(yè)的線上直播——3臺(tái)專業(yè)攝像設(shè)備做全景+近景切換，考究的布置、燈光與舞美配置，力求在直播中呈現(xiàn)出最優(yōu)質(zhì)的畫面效果。除了兩位嘉賓的精彩大改造外，直播全程還為天貓的觀眾們精心準(zhǔn)備了問答環(huán)節(jié)與驚喜好禮，線上與線下聯(lián)動(dòng)，互動(dòng)性與娛樂性兼具。
Instead of the typical online live broadcast via mobile phones, ACTIVATION NODEPLUS presented a genuine one for LAB SERIES, and leveraged three professional cameras to switch panoramic and close-up views, fine stage decoration and lightings for both the best quality of the live streaming, and various dimensions of the event. TMALL viewers were also constantly entertained and surprised by the online to offline interactions and giveaways.
一個(gè)從鐵血教頭化身微笑暖男，一個(gè)由華麗名媛變?yōu)轸骠婕澥俊蓤龈脑焯魬?zhàn)打破了人們對他們的固有印象。從護(hù)膚到服裝，由生活方式到改造理念，朗仕全方位解讀當(dāng)代精英男士的生活各個(gè)方面，將直播現(xiàn)場內(nèi)外兼修朗仕風(fēng)范的清涼之風(fēng)，也吹向網(wǎng)絡(luò)世界。
One is an iron-willed coach who embodies warmth, while another socialite epitomized a graceful gentleman. The two transformations challenged our preconceived impressions. From skincare to clothing, from lifestyle to transformative ideas, multiple-aspect lifestyle of modern elite men has been scattered across the stage to the virtual world.
劉一帆
姜思達(dá)
LAB SERIES朗仕官方天貓旗店
現(xiàn)已盛大開幕 禮遇非凡
男士魅力
從此厚積薄發(fā)
部分圖片來自GQ
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