來源：V電影Vmovier（v_movier）
年度打卡系列，
史上最會拍MV的樂隊又來了！
在這支最新的MV中，OK Go 攜手打印紙品牌 Doulbe A，用576臺打印機+上萬紙張，一鏡到底+延時攝影，創造全球首支以紙張拼成奇幻背景的MV，再度帶來令人驚奇的視覺感官體驗！
在《Obsession》MV中，OK Go 這次將567臺影印機打印出大量不同色彩的紙張，根據音樂的節奏進行排列組合。為此他們請到日本導演田中裕介與主唱 Damian Kulash, Jr共同擔任導演大任，并再度邀請新媒體藝術大師真鍋大度出任技術指導。
經過精確計算的576臺打印機，分秒不差地同步印出能媲美3D動畫般的驚人視覺效果，數萬張打印紙拼成插畫家Karan Singh精心繪制的圖畫。而定格動畫搭配團員們搞怪的動作，更顯得整部MV趣味十足。
從節奏、音樂、流暢的紙張，每一個環節就像是歌名“Obsession”所象征的那樣，需要十分癡迷，才得以創作出如此讓人玩味又充滿創意的MV。
另外，片中所拍攝使用的是 Double A 品牌的復印紙，它被世界各地130多個國家用戶的廣泛應用，并公認為是具有“雙重質量”的紙，你在工作時用的就是它。
或許有朋友會認為這數萬張拍攝用紙是否顯得浪費，別擔心，就像片頭中所說：
“當你看到這個視頻的時候，所有的復印紙已被收回，送至綠色和平組織回收再利用。”
項目信息
品牌/廣告主
Double A
營銷機構
Creative Agency 創意代理商
Six Tokyo
參與者
獎項榮譽
2018
Cannes Lions
Design | Digital Installations & Events
Gold
2018
Cannes Lions
Design | Social Engagement
Silver
2018
Cannes Lions
Film Craft | Production Design / Art Direction
Bronze
2018
D&AD Awards
Branded Content & Entertainment | Sponsored
Wood Pencil
2018
D&AD Awards
Film Advertising Crafts | Production Design for Film Advertising
Graphite Pencil
2018
D&AD Awards
Film Advertising Crafts | Direction for Film Advertising
Wood Pencil
2018
D&AD Awards
Music Videos | Direction for Music Videos
Wood Pencil
2018
NYF Advertising Awards
Digital (Cyber) Communications: Viral | Video
Third Prize
2018
NYF Advertising Awards
Branded Entertainment: Products & Services | Business Equipment & Services
Second Prize
2018
NYF Advertising Awards
Branded Entertainment: Craft | Best Production Value
Second Prize
2018
NYF Advertising Awards
Film - Cinema / Online / TV: Products & Services | Business Equipment & Services
First Prize
2018
NYF Advertising Awards
Film: Craft | Art Direction
Third Prize
2018
NYF Advertising Awards
Film: Craft | Best Production Value
Third Prize
2018
CLIO Awards
Digital/Mobile & Social Media Technique | Other
Silver
2018
CLIO Awards
Film Technique (Visual Effects) | Visual Effects
Silver
2018
CLIO Awards
Branded Entertainment | Digital/Mobile
Shortlist
2018
CLIO Awards
Branded Entertainment | Music
Shortlist
2018
The One Show
Moving Image Craft | Craft - Innovation in Moving Image Craft | Visual
Silver Pencil
2018
ADC Awards
Craft in Video | Direction | Single
Silver Cube
2018
ADC Awards
Craft in Video | Special Effects | Single
Silver Cube
2018
ADFEST
Film Lotus | Internet Film: Finance, Commercial Public Services, Business Products & Services
Gold Lotus
2018
ADFEST
Film Lotus | Internet Film: Finance, Commercial Public Services, Business Products & Services
Finalist
2018
ADFEST
Interactive Lotus | Viral VDO
Silver Lotus
2018
ADFEST
Film Craft Lotus | Special Effects: In-Camera
Silver Lotus
2018
ADFEST
Film Craft Lotus | Directing
Finalist
2018
ADFEST
Interactive Lotus | Viral Vdo
Finalist
2018
ADFEST
Branded Content Lotus | Best Use Of Non-Fiction Film
Finalist
2018
ADFEST
Film Craft Lotus | Special Effects: In-Camera
Finalist
2018
The Webby Awards
Online Film & Video | Music Video
People’s Voice Winner
2018
Spikes Asia
Design | Digital & Interactive Design
Gold Spike
2018
Spikes Asia
Film | Consumer Durables
Silver Spike
2018
Spikes Asia
Digital Craft | Technological Achievement in Digital Craft
Grand Prix
2018
Spikes Asia
Digital | Brand / Product Video
Gold Spike
2018
Spikes Asia
Digital | Influencer / Talent
Silver Spike
2018
Spikes Asia
Entertainment | Excellence?in?Brand?or?Product?Integration?into?Existing?Content
Shortlist
2018
Spikes Asia
Design | Motion Graphics Design & Animation
Shortlist
專業評分
專業評分已截止
評論
評論
推薦評論
全部評論（2條）