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一對(duì)會(huì)對(duì)話的“小弟弟”，想要喚起男性對(duì)選擇內(nèi)褲的重視

為了引起男性對(duì)選擇舒適內(nèi)褲的重視，澳大利亞內(nèi)衣品牌 Bonds 炮制了一對(duì)“蛋蛋兄弟”，由兩個(gè)演員戲仿男人的“小弟弟”在日常生活中遇到各種情況的真實(shí)感受，除了推出一系列視頻廣告，甚至還在市中心的 LED 屏上高高掛起了這一對(duì)。

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項(xiàng)目信息
品牌/廣告主
Pacific Brands underwear group Australia/ Bonds

營(yíng)銷機(jī)構(gòu)

Creative Agency 創(chuàng)意代理商
Clemenger BBDO Melbourne

參與者

獎(jiǎng)項(xiàng)榮譽(yù)

D&AD Awards
2017
D&AD Awards
Integrated & Collaborative | Integrated/Large Business (over 500 employees)
Yellow Pencil
D&AD Awards
2017
D&AD Awards
Writing for Advertising | Writing for Film Advertising
Wood Pencil
D&AD Awards
2017
D&AD Awards
Film Advertising | TV Commercial Campaigns
Graphite Pencil
The One Show
2017
The One Show
Branded Entertainment Online
Gold Pencil
The One Show
2017
The One Show
Ambient Media (Indoor & Outdoor) | Dynamic Billboards or Transit
Bronze Pencil
AWARD Awards
2017
AWARD Awards
Digital | Social Media
Bronze
AWARD Awards
2017
AWARD Awards
Branded Entertainment & Content |Entertainment - Online, Campaign/Series
Gold
AWARD Awards
2017
AWARD Awards
Integrated Campaign
Silver
AWARD Awards
2017
AWARD Awards
Film & Video | Television Commercial, Campaign. 30 Seconds
Gold
AWARD Awards
2017
AWARD Awards
Direct Marketing | Integrated Solutions
Bronze
AWARD Awards
2017
AWARD Awards
Poster & Outdoor | Interactive and/or Moving Outdoor, Individual
Silver
AWARD Awards
2017
AWARD Awards
Chairman’s Choice
Chairman's Choice
AWARD Awards
2017
AWARD Awards
Digital | Digital Campaign - Business to Consumer
Silver
AWARD Awards
2017
AWARD Awards
Direct Marketing | Direct Response Advertising, Campaign. Single Medium
Silver
Tangrams
2017
Tangrams
EFFECTIVENESS | Insights / Strategic Thinking
Gold
Tangrams
2017
Tangrams
DIGITAL STRATEGY | Video
Gold
Tangrams
2017
Tangrams
EFFECTIVENESS | Innovative Use of Media
Shortlist
Tangrams
2017
Tangrams
EFFECTIVENESS | Branded Content
Gold
Tangrams
2017
Tangrams
EFFECTIVENESS | Other Consumer Products including durable goods
Gold
Tangrams
2017
Tangrams
DIGITAL STRATEGY | Other Consumer Products including durable goods
Gold
Tangrams
2017
Tangrams
DIGITAL STRATEGY | Digitally Integrated Campaign
Gold
Tangrams
2017
Tangrams
EFFECTIVENESS | Integrated Marketing Campaign
Gold
Effie Worldwide
2017
Effie Worldwide
Social Media Marketing
Gold
Effie Worldwide
2017
Effie Worldwide
Branded Content
Silver
Effie Worldwide
2017
Effie Worldwide
Retail
Gold
 

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