來源：ADWEEK
廣告主GETTY IMAGES 有大量的音樂和音效可供出售，為了把這種亮點呈現出來，代理商 AlmapBBDO 在一項全新的冒險活動中實現了大膽的創意：拍攝1922年的經典無聲電影《Nosferatu》，并在一個名為“非無聲電影”的行動中給了它新鮮的聽覺生活。
這一新的聲音由數千個小時的蓋蒂音頻文件組成。這個標志性的吸血鬼，一直給人以陰森恐怖的感覺。甚至他的語言和聲音都能讓你不寒而栗。
Getty Images 的首席營銷官 Gene Foca 說：“我想不出有什么比這更好的辦法去展示蓋蒂圖片的廣泛能力。”
這項工作是在三個月的時間里完成的。
此外，由電影最初的宣傳海報啟發的海報也被重新設計，以吸引更多的注意力，集中在Nosferatu和他新發現的能夠讓你毛骨悚然的形象上。
1.
2.
3.
項目信息
品牌/廣告主
Getty Images
營銷機構
Creative Agency 創意代理商
ALMAPBBDO
參與者
獎項榮譽
2018
D&AD Awards
Digital Marketing | Websites
Wood Pencil
2018
NYF Advertising Awards
Branded Entertainment: Craft | Sound Design
First Prize
2018
NYF Advertising Awards
Digital (Cyber) Communications: Websites & Microsites: Products & Services | Business Equipment & Services
Third Prize
2018
NYF Advertising Awards
Film - Cinema / Online / Tv: Products & Services | Commercial & Professional Public Services
Third Prize
2018
NYF Advertising Awards
Digital (Cyber) Communications: Craft | Music/Sound Design
Second Prize
2018
The One Show
Interactive | Craft / Music / Sound
Gold Pencil
2018
The One Show
Cross-Platform | Craft / Sound - Campaign
Gold Pencil
2018
The One Show
UX / UI | Web | User Experience
Bronze Pencil
2018
The One Show
Interactive | Websites
Silver Pencil
2018
ADC Awards
Advertising | Art Direction | Poster Advertising - Campaign
Gold Cube
2018
ADC Awards
Interactive | Craft in Online / Mobile | Sound Design - Single
Gold Cube
2018
ADC Awards
Advertising | Craft in Video | Sound Design - Single
Gold Cube
2018
ADC Awards
Branded Content & Entertainment | Online Video | Long Form | Single
Silver Cube
2018
ADC Awards
Integrated | Integrated | Campaign
Silver Cube
2018
ADC Awards
Interactive | Craft in Online / Mobile | Sound Design - Single
Best in Discipline
2017
Cannes Lions
Interactive Video
Silver
2017
Cannes Lions
Outdoor | Live?Advertising?and?Events
Bronze
2017
Cannes Lions
Products & Services
Silver
2017
Cannes Lions
Promo And Activationu4e28Products & Services
Silver
2017
Cannes Lions
Interface & Navigation
Bronze
2017
Cannes Lions
Digital Craft | Music / Sound Design
Gold
2017
LIA
Digital | Music/Sound Design
Gold
2017
LIA
TV/Cinema/Online Film | Branded Content
Silver
2017
LIA
Digital | Business-to-Business
Silver
2017
LIA
Digital | UX - User Experience
Silver
2017
LIA
Integration | Multi-platform
Silver
2017
CLIO Awards
Branded Entertainment | Audio
Bronze
2017
CLIO Awards
Audio Technique | Sound Design
Silver
2017
CLIO Awards
Direct | Digital/Mobile
Gold
專業評分
專業評分已截止
評論
評論
推薦評論
暫無評論哦，快來評論一下吧！
全部評論（0條）